Working with ALDI – Pigs in Blanket Café

By Faith King

In November 2023, Envisage had the opportunity to collaborate with Aldi, a renowned global supermarket chain, to provide staffing solutions for the grand opening of the Pigs in Blankets Cafe, in London. This event was scheduled for Thursday, 23rd November 2023, and the success of the opening relied heavily on the seamless coordination and efficiency of our staffing services.

Client Background:

Aldi, known for its commitment to quality and innovation, decided to introduce a Pigs in Blankets Cafe in London, offering a delightful array of creative dishes centred around the beloved holiday treat Pigs in Blankets. This project aimed to capture both the festive spirit and an appetising experience for customers in the lead up to the holiday season.

The Requirement:

The partnership with Aldi required our staff to act as customers for a photo shoot their social media campaign. It was also to provide a delightful and memorable experience during the Pigs in Blankets Cafe opening. To ensure ALDI got the imagery they needed we had to supply a well-trained and experienced team to exceed these expectations. As we prepared for the opening, the challenge expanded to ensure our staff not only withheld the essential expertise required, but also displayed enthusiasm and dedication, particularly in the context of creating visually captivating moments for social media content.

Successfully organising the event, which is essential for a satisfying customer experience, needed careful planning and execution in the lively atmosphere of the upcoming festive season. Overcoming these challenges meant understanding the special aspects of the pre-holiday period, making sure our team was skilled, friendly, and ready to capture and share the happy moments of the Pigs in Blankets Cafe opening on social media, enticing customers to join in the festive fun.

What Envisage Delivered:

Acknowledging the significance of the event, our team collaborated closely with each other and Aldi representatives to grasp and meet their specific expectations and requirements.

The partnership between our company and Aldi was remarkably successful, particularly evident in the triumphant opening of the Pigs in Blankets Cafe. Our well-selected and trained staff played a key role in creating a joyful atmosphere for customers. This success resonated online, with blogs and Aldi’s website highlighting the event’s triumph. The impact of our partnership, along with the engaging social media content, played a crucial role in the overall success of the event.
The success of this collaboration showcased our ability to provide tailored staffing solutions for unique and high-profile events. We look forward to future opportunities to support Aldi in their endeavours and continue delivering exceptional staffing services for various projects.