Why is data capture important?

We work with many clients on data capture projects whether that is street marketing teams canvassing opinions from shoppers or as part of promotional staff services at trade shows and exhibitions. But what is data capture, why is it important and what does it really tell you?

What is data capture?

It is the process by which information is collected from a certain set or group of people. The more detailed your objectives and aims, the more useful the information you capture will be.

Why is data capture is important?

You may have a clear idea of who your customer is but nothing stays the same forever. It’s always worth finding out what your target market think of your brand, products, services. It can give you the information and evidence you need that making changes or additions will be well-received by customers.

How can a brand capture data and feedback?

There are various ways of seeking opinions and feedback from people;

• Online – you can ask people to fill in a short survey.
• Telephone – it’s not uncommon for telephone surveys to be carried out.
• In-person – from on-street marketing teams to promotional staff at trade shows, events and exhibitions, capturing information from people face-to-face can be incredibly useful. How to get people involved?
• People talking to people – online surveys are all well and good but people will naturally limit the information they give. If you want detailed information, data capture staff engaging with people is the route to go down.
• Offer a reward or incentive – from a voucher for money off their next purchase to being entered into a competition to win a prize; incentives encourage people to stop and share what they think about something.

Is data capture useful to your brand?

Data capture can be about anything related to your brand and the insight it offers you brand can be the launchpad for many exciting new projects!