What is Product Marketing and Sampling?

A sample can be defined as a portion or trial sized amount of a product that is often given to a potential customer free of charge so that they may try the product before committing to a purchase.

Although it may be a cost, conversions to sales can be as high as 90% in certain markets, making it one of the main marketing strategies for these sectors. With effective sampling, companies can create brand loyalty and assist in the launch of a product through the word of mouth.

From the perspective of a customer (and of course depending on the type of product) its important to experience and try a product before committing to buying it.  This is particularly true for food/drink items where that instant connection from mouth, taste, heart and brain can trigger an immediate purchase!

Envisage can provide you with staff for all your sampling and product demonstration needs – we find that this service works brilliantly as a coordinated campaign with other staffing solutions such as promotional and event staff.  A great example of this would be a festival, but we can also provide sampling staff at lots of varied locations and venues such as:

• Town centres
• Shopping centres
• Airports
• Train stations
• Trade shows/exhibitions
• Cash & carries

We have over 20,000 experienced staff on our database, many with Food & Hygiene certification also for your peace of mind.

The great thing about product sampling and demonstrating is that you get instant feedback from your potential target market and the opportunity to communicate your brand message in a very effective manner.  It can also be used to engage with your customer on your social media channels via data capture, which in turn can be used to generate leads and sales.  So an all round win/win cost effective solution!

We can tailor make a package for your needs – for more information please call us on 0844 800 0071 or use the contact form below.