What is paramount to getting maximum exposure at a trade show?

Getting an extra 10% footfall to your stand could easily be the difference in a smash hit event vs making a loss on attendance. With almost every industry having its own exhibition, it is clear that when done correctly they can be a huge recipe for success.

It is reasonable to say that the greater and busier the trade show, the harder you must work to draw the crowds. So, we will now discuss what is the secret to driving more footfall to a trade show stand?

Stand location

Location plays a crucial role in gaining footfall, and event organisers know it! The charge for a like for like space can double for a central location vs the outside locations.

Stands that are near to entry points, refreshments & networking lounges always do better.

All is not lost however, many businesses opt for the cheaper spaces to get their foot in the door, then proceed to use offers and visual draws & promotional staff to attract their target market.

What should the trade show booth look like?

Crucially, it must look as appealing and enticing as possible. Be clear, be bold and be exciting.

We have seen some great booth designs over the years. Ranging from a rainforest for an eco-car designer, through to movie quality Lord of the Rings Orcs and Insomnia for the launch of a middle earth-based game.

Should we avoid freebies and giveaways at a trade show?

Absolutely you should, but only if it will…

1. Make people remember you
2. Make the right people remember you
3. Be cost effective

Its advisable to have low value items for the masses such as branded pens etc, and then some high value items for delegates whom you believe strong potential such as branded flasks, umbrellas etc.

Make a booking for staff at your next exhibition or tradeshow!

If you are looking to make a booking for exhibition staff and promotional staff for your next event it could not be easier.

We have exhibition staff in England, Scotland and Wales so simply call us on 0844 800 0071 or complete the form below to get an exhibition staff quotation.  We will make sure our experienced staff  use their skills to make your show an amazing success!