What is a Brand Ambassador?

Companies hire Brand Ambassadors simply to represent their brand in the same way a full-time employer would. Although the range of duties are broad (Leafleting, Lead Generation, Sampling, Sales, Exhibition Staff) the qualities are universally the same when you hire a BA. When someone is representing a brand, they MUST be knowledgeable, professional, engaging & helpful.

As a BA, the role of the staff is to be genuinely passionate about your service or product. They positively represent your brand and dedicate themselves to talking about your product to the relevant audience that fit your target market.

They can connect with and engage your audience largely because we match the person you hire to your demographic. e.g., if you are selling a childcare products, we would use very different person than we would for a fishing brand.

The Impact of a Brand Ambassador

When done correctly, the transition from your full-time team to your BA should be so seamless that the public would not notice they are a temporary worker. This means that ultimately the biggest impact of hiring a Brand Ambassador is simply that you can scale up your team size for events or keep your full-time staff in the office making sales whilst outsourcing event staff.

One top tip for making a big saving is to outsource when you are not local to your event. This will save you money / time in two ways…

1. No expense on travel, accommodation & meal allowance
2. Your full-time staff can work as usual meaning no work to catchup on after the event

How do agencies source Brand Ambassadors?

When agencies are searching for talent, they look for sociable & confident people who make a captivating first impression. They typically love to perform, which is how they’re able to spread your brand to the public. Additionally, BA jobs involve connecting to prospective buyers on a personal level, which means talking about the service in a way that shows customers how it will improve their lives.

Are you looking to source Brand Ambassadors for your next tradeshow or event?

To find out more about our services or to get a quotation contact us using the form below or simply call a friendly member of our team on 0844 800 0071 to discuss your brand ambassador requirements!