What are the Benefits of Hiring Sales Promotional Staff?

Boosting sales figures and customer base are two things that every retailer wants to do, especially when they have a new product or they want to kickstart a slow sales period. Hiring sales promotional staff to sell your products is one way of making this happen. But why? What do professional sales promo staff deliver that others can’t?

What sales promotional staff can do…

… they can showcase a new product or a change to your product

Change can be a force for good but when it comes to selling your new or updated product, it can be an uphill task. Sales staff are the people who form a connecting bridge between your product and the customer.

… they can manage the sales base

With your product flying off the shelves, just how do you keep your shelves stocked and your customers happy? Our promotional sales staff don’t rest on their laurels or work in a bubble. They understand that by contributing to managing the sales spaces, the client is getting more from the event.

… they can answer questions, erase doubt and build trust

There is research to suggest that when a customer buys from a person, i.e. when they have been engaged at a sampling station or enjoyed a demonstration, they are more likely to buy. Even better, the majority of these customers are more likely to buy again in the future. Selling isn’t just about special offers and freebies, it is about engaging with the customer, something that happens in abundance when you hire sales promotional staff.

… they enhance the shopping experience for your customers

Marketing needs to be memorable. In an increasingly competitive marketplace, you and your products need to stand out for all the right reasons. Sticky marketing can take many forms from costumed performers to PR stunts but sometimes, the conversation between the customer and sales staff makes all the difference.

… they can make more sales

You run promotions for one reason: to make more sales. No brand would turn down a full order book and with their know-how and skills, promotional sales staff are important people in the process of closing more sales. Sales staff can also make suggestions for additional products the customer might be interested, maximising spend at the till.

… they can increase customer traffic to your store or pop up shop

Promotional events have the potential to be very busy. But they still need to be promoted and people enticed to take part. You need sales promotional staff who have both the personality and know-how that attracts potential customers to the event.

… they can collect valuable customer feedback

What do customers really think about your product or service? Promotional events are a golden opportunity to gain valuable feedback from your customers. Experienced sales promotional staff will do this as they’ll know the type of questions to ask, how to record feedback and so on.

And so you see, hiring promotional sales staff is not just about sales but about making valuable connections with customers and listening to what they have to say too.