What are the Advantages of Sales Promotional Staff Selling Your Products?

A clear objective in your brand running promotions is to increase sales. When customers see a clear benefit, they are interested in buying and with research showing that when customers make an emotional connection with a brand, they buy. Opting to hire promotional staff for promotions makes perfect sense. Aside from increasing sales, what other objectives can brand promotions meet?

#1 Launch or re-launch a product

Introducing a new product to your range is exciting but what will your customers think? Re-launching a product with new packaging, different recipe etc. takes just as much work as launching a new product, so its no surprise that our sampling staff are often involved in these kinds of promotional events.

#2 Erase doubt, scepticism and risk

Change is often needed but customers are suspicious of when something changes. You may be improving your product but your customers may not see it that way. Introducing a new or modified product to market is about persuading people to take a deeper look at it and to understand for themselves just how much better it is. Demonstration staff are ideal for physically showing customers a new product because not only do they pass on much-needed information, they also help to strengthen the emotional connection with your brand too.

#3 Increase traffic to your store

A crowd of people enjoying a display or a demonstration attract more people. And for retailers, attracting more people through the door of their shop or to their stand is the first step in closing sales. Running an in-store promotion is an ideal way of attracting more people through the door and with promotional staff on hand, you’ll get plenty more sales too.

#4 Brand promotions for customer research

What do your customers really think about your products, its packaging etc.? Customer feedback is valuable and commercially sensitive information because when you know what your customers really think, want or need, you can create a product or service that matches these aspirations. A promotional event is a great chance to capture this information. When people feel like they are getting something in return, they tend to be more engaging in giving feedback and opinions.

#5 Enhance customer relations

People buy from people. Its an adage that is as old as commerce itself, so its no wonder that the more connected a customer feels to a brand, the more likely they are to buy – and not just once, but time and again. Promotional events are a chance to put a ‘face’ onto your brand, something that is promotional staff do to great effect.

#6 Brand promotions lead to more sales

There are brand promotions happening instore and at venues across the UK. And whilst many promotions carry a strong marketing message that may not necessarily be a direct call to action to buy a product – for example, On The Beach’s #thisbikinican campaign was just as much about empowering women as it was about selling beach holidays – they are just as successful as increasing sales.

There is no doubt that get in right and a brand promotion can deliver on a series of objectives, all of which enhance your brand and grow your customer base.