What are product testers and why use them?

Why do some products survive and others fail? Many new products actually disappear without trace within months of being launched onto the market. Launching any new product is always risky since there is so much that can go wrong – and often due to circumstances beyond your control. Just think back back two years ago when the sudden imposition of lockdowns meant that worldwide trading patterns changed overnight.

Aside from such dramatic unexpected events, reducing the odds, and creating a more favourable market in which to launch your product is possible as long as you have done your homework.

You might be totally confident and committed to your product – but what do other people think? Getting responses from independent product testers can result in some valuable feedback, which if acted upon quickly, can dramatically change the future potential growth.

What is a product tester?

Product testers undertake one of the most valuable jobs within marketing and product development business strategies. They can, literally, transform the prospects of a new product. Seeking their help can avoid costly mistakes.

Our database of over 30,000 people nationwide means we have the product testers you require in any locality. We can provide people to match your specific requirements by age, gender, size and geography. Our testers will take your product and really test the hell out of it. Bringing a new style of trainer onto the market – our testers will go out and about trying those trainers out in the streets, in the countryside, playing sports and file comprehensive comments at the end of the trial.

It is not just trainers about which our testers have provided data. We have tested cosmetics, clothes, food, confectionery, drinks and services, even checking out the real practicalities of online ordering systems. In each case, the products are trialled and detailed feedback given.

Often it has meant that companies have time to make product adjustments or changes to packaging. Each tweek to a product means that the margin for error decreases – and the margin for ultimate success increases substantially.

Come launch day, participating companies can focus on developing sales rather than having to fight a rearguard action dealing with unexpected problems.

Taking the time to talk to us about our product testing service or sampling as it can be the best thing you ever did. We can help with:

• Product testing
• Website testing
• Market research
• Surveys
• Pricing research
• Brand research
• Usability feedback

Hiring Product Testers

Give us a ring on 0844 800 0071 now to discuss the possibilities for your next product launch campaign.