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Top Tips for Flyering Sustainably
The world is focused on sustainability, and quite rightly so. Here are some tips on way to get your flyers out there but also to help protect our planet.
Encourage people to photograph your flyer
Take A Photo (it’ll last longer!) So everyone has a phone. EVERYONE! And virtually everyone has a smart phone. Research shows that people look at their phone an average of 28 times a day in the UK. Why not encourage potential customers to take a photo of your flyer instead? Have a QR code on there that takes them through to your website with more information on your offer. Added to that your flyer staff will have a chance to engage with potential customers too – our flyering staff are often great sales people too, so use them!
Use recyclable paper for your flyers
Recycle that flyer So, your flyer has ended up in the hands of a potential customer… however, this is not the end of its journey. More likely than not, at some point it will end up being thrown away.
The key to reducing your impact at the end of your flyer’s life is to nudge the recipient to recycle it. This can be done in two key ways:
? Make sure your flyer is actually recyclable. Some glossy paper, such as photo paper, cannot be recycled due to a thin layer of polythene. Ask your printers which paper can be recycled and if feasible, go for those without a plastic coating.
? If your flyer is recyclable, add our ‘Recycle Me’ graphic to your flyer. By putting this on your paper marketing, you are increasing the chances that it ends up in the right bin.
You can print more sustainably by using paper made from ‘post-consumer waste’ – this is paper that has been used already and recycled to produce new paper. If this is not possible, we recommend using Forest Stewardship Council (FSC) certified paper. This type of paper comes from forests which are protected and maintained with the highest conservation values.
If you want to find out more and perhaps hire some flyering staff, give us a call or complete the form below.
Thanks to stagingchange.com for these top tips!
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