Why will a mascot help my business?

To decide if a mascot will work for your brand you need to think about what message you’re trying to get across, what your tone of voice is and how your target audience would react to an illustrated character.

A friendly company with customers who like a little bit of fun will surely benefit from having one.

Mascots are a great visual way for (potential) customers to connect with your brand

They are approachable and give a “face” to your brand – which means your brand is more likely to be remembered by your customers.

1 – They embody the spirit of your company

You want your customers and your potential customers to look at your mascot and instantly connect it to your brand. It should say something about your organisation’s mission or goal and tell your audience something about the way you work. Develop a back story to your mascot, and a design that embodies your brand, whilst appealing to your current and prospective customers.

2 – Engagement Mascots are a fantastic way to engage your audience

They can be marketed over multiple platforms. Whether you send your mascot to events, display them at company exhibitions or use them to boost your online presence, a custom mascot is a great way to create lasting memories with your brand in mind.

3 – But are mascots cost effective?

Many perceive mascots as a big brand marketing tool and are under the impression that it costs a fortune to customise and purchase your very own mascot outfit. This couldn’t be further from the truth. In fact, mascots are an incredibly cost-effective marketing tool. With a mascot you are more in control of your brand perception and can send out the message that best helps promote your brand. And once you have invested in an outfit, it can be used again and again.

4 – Helps create online presence Digital marketing is an important aspect of any company’s strategy

Playing an increasingly vital role in brand exposure and recognition. Social media gives you the tools needed to bring your mascot to life and connect with your customers. It’s the perfect medium to directly interact with your audience, and develop your mascot’s story. Pictures and videos of your mascot interacting with customers is a great way to push online presence.

Get a quote for a mascot

If you want to learn more about how a custom mascot can be used as a part of your marketing strategy, contact us here at Envisage!