Celebrating 14 Years of Excellence: Envisage Promotions As Envisage Promotions proudly celebrates its 14th anniversary,…
Why do I need Influencers?
Recommendation is now key in everyone’s lives. Research has also suggested that the algorithm used by Amazon which ranks the product in search results also takes the product reviews and ratings into account. Social media is now full of ads, but authenticity is becoming more and more important to people. Micro-influencers are mini celebrities with a strong engaged following; often specialising in specific subjects, such as interior design, food, going out, clothes, etc. good micro-influencers engage with their audience and there is a level of trust there; when they promote something, people are more likely to believe it.
Why use Envisage micro-influencers?
We know our promotional staff really well; they regularly work for us on promotional jobs and the fact that a large number of them are micro influencers is a bonus! With each influencer, we know them well, we have viewed their social media and made sure that the only ones on the books have good engagement with their followers.
How do I choose an influencer?
You need to be really clear about who you are targeting. Is it a region you want to target? A specific age group? Or even a as simple as male or female? Is there a specific day your product or service launches. We also categorise them by the social media platform they are most popular on. Perhaps your product needs demonstrating? Then choose YouTube influencers. Whatever, we can help you choose the right influencers to spread the word about your great product or service.
How much budget should I have?
We can do single posts vs a number of posts, but the best thing about Envisage is that you don’t need to have a contract with an influencer, sign up for a number of months, or anything like that. You can just dip your toe in the influencer water.
We do single posts costs depending on the influencers reach, but we also do packages; this could be 3-5 posts with a specific influencer.
Perhaps you are launching a new product or service and you want lots of posts from lots of different people on just one day? Come to us… tell us your target group and we will organise this for you.
How do I measure its effectiveness?
We did a trial run here at Envisage and sent out some Envisage T-shirts to two of our influencers. Not only did the post get likes, but we gained over 50 new followers on Instagram. We also checked our web stats – and there was an increase in visits from social media an hour following the posts.
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