The History of Mother’s Day – And How Linking it to Mother’s Day Promotions Could Bring Even More Success!

Like other events and celebrations, Mothering Sunday – also called Mother’s Day – is a chance to connect and engage with your customers. Understanding the history of the day could mean you facilitate even better, more successful promotions.

When is Mothering Sunday?

Mothering Sunday is held on the fourth Sunday after Lent and so in 2019, Mother’s Day falls on 31^st March.

Which is it – Mother’s Day or Mothering Sunday?

American’s have their own Mother’s Day event which is not connected to Mothering Sunday in the UK. It started in the UK as part of religious observance.

Centuries ago, it was considered important that at least once a year, worshippers returned to their ‘Mother’ church to worship. This led to a tradition of daughters being given a Sunday off from domestic service to visit their mother.

Eventually, the day of celebration evolved and with the growing impact of commercialisation, Mothering Sunday became the day to celebrate (and thank) the significant female in your life. Whether that is your mum, aunty, step-mum, nan or even your next door neighbour, it is a chance to do something special.

How people celebrate Mother’s Day in the UK

There are all kinds of ways that people show their mum or special person just how valued and appreciated they are and everything that they do for them;

• Meal out – it’s not uncommon to find restaurant, bars and pubs offering special Mothering Sunday deals in which ‘Mum eats free’. A chance to spend time with family and friends, it is also a chance for the hospitality businesses to showcase their venue and menus too.
• Gifts – it is said that as servants made their way home, they would pick wildflowers growing in the lanes to give to their mother. The modern way is to buy flowers or plants from florists and plant nurseries for mum to enjoy their colour and fragrance. Buying other gifts is common too, from personalised items to pretty trinkets of jewellery, such as Pandora (who we have a close relationship with).
• Day’s out – from spa days to hair raising experiences of hurtling down zip wires and other adventures, buying gift vouchers and day’s out are also oft-bought gifts for Mother’s Day.

Your Mother’s Day promotion

As a commercial venture, you will tap into many celebration days and events, Mothering Sunday included. Whether you are hosting a specific event or taking advantage of the lead up to the day itself, hiring temporary sales staff and promotional teams will make a difference.

From engaging with your customer to informing them of the product or service you have on offer, there is no denying that this personal touch is the fuel of the purchasing decision your customers make.

Better still, hiring promotional staff for Mother’s Day promotions is affordable, more so when you consider the return on investment in the form of increased sales. If you want to do more, hire the right promotional people for your Mother’s day event and bolster business reputation, call our Bookings Team on 0844 800 0071.