Technological Boost for the Post-Covid Events Industry

Is technology set to be the savior of the events industry? There can be no doubt that this past year has been incredibly challenging, but with the arrival of vaccines, greater understanding of Covid 19 and the use of improved technology, the events industry is much better placed to take advantage of the post-Covid world.

Maximise Technology at Events

Maximising the use of technology has already proved to be the key to surviving the pandemic. Working practices have changed dramatically, and remote working is set to become increasingly popular due to its flexibility, reduced operating costs and safe working practices. The use of Zoom and other video conferencing facilities has made it possible for groups of employees to link up for training courses and meetings. New methods of training have appeared such as the use of escape rooms to develop team working. Everyone has become much more accustomed to the idea of meeting and working together online.

Remote Working is here to Stay

Facebook, Twitter plus several banks and accountancy firms have already decided that remote working is here to stay, developing long term remote working policies. Numerous other businesses have reduced office space requirements realizing that it will no longer be needed, instead focusing on creating effective infrastructures enabling employees to work at whatever location they choose and adopting much more flexible hours of work.

For events organizers, this changed work pattern presents a vast array of new challenges and opportunities. There has been a rise in virtual events such as food festivals and exhibitions with even large annual events such as the annual World Travel Market going online. Finding ways to use technology to improve the visitor experience at these virtual events is now essential.

The use of event management systems makes this task much easier. Events organizers can develop bespoke, individual digital environments in which all kinds of events can take place. Such environments can be personalized to incorporate branding, interaction, timetables, and social engagement. Paying attention now to the opportunities presented by digital event management will ensure that long term relationships with businesses can be developed. Taking action now, exploring all the possibilities and technological options available, will guarantee that the events industry will benefit from a faster economic post-Covid recovery.