If you have ever dabbled in PR you will have heard the phrase ‘what’s the hook?’ You need something to ‘hook’ the media in and want to cover whatever you are doing, or for it to feature in their publications/TV or radio slot. But remember – PR is also about forming relationships with current and new customers, so don’t forget them…
We've come up with 7 effective ways of marketing to your audience.. read on for some insights! Who are your audience? The key is to know who your audience really are. You need to learn as much as you can about them, and if they are quite wide an audience, it is worth segmenting them, so you can then target…
Top 5 ideas for showcasing Christmas Gifts Christmas is coming, and if this is your time of year, 2020 will be different, in so many ways. Some people will want to round off a rather strange 2020 with a bang, and others will be watching the pennies and perhaps be more cautious about spending. Christmas spending represents circa 20-30% of…