Our 10 Tips for a Successful Sampling Campaign Sampling campaigns are a powerful way to…
Store Demonstrators in Boots stores across the UK
We recently had more than 30 Brand Ambassadors located at 30 boots stores across the UK and Ireland promoting the services of our clients product launch.
The In store demonstrators hired by our client were given the brief to demonstrate the product from the stand that the client had in each boots store to shoppers and give them a discount code to present at the till when purchased.
Our promotional ladies were all dressed in branded clothing and did a fantastic job promoting the product launch.
Hiring the best in store demonstrators
If you are launching a new product or service then the best way to get customers to buy into it and make a purchase is to show it in action. If its a product that you can not really do this with then having a demonstrator talk about it, promote it and sell it directly to a customer, eye ball to eye ball, is a huge advantage.
Throw into the mix a discount code or buy one get one free option then you are on to a winner.
Regardless of the offer though you MUST have engaging, polite and confident sales staff to show your product off.
Demonstration and sales staff must have the aforementioned skills in their locker. Without these skills then there is a risk that the time and money you have invested will be wasted.
Its vital that the staff you hire have a recogniseable connection to your product (if you are selling a product aimed at teenage ladies there is no advantage hiring a 60 year old male to promote it!) and have a genuine interest in it. Having the demonstrators understanding your product before they start is a must do. Having them feel the passion you have for your products s also very beneficial because they will translate that passion to potential customers.
Hiring Brand Ambassadors, temporary sales staff and demonstrators
If you require more information on our Brand Ambassadors click here or if you would like a quotation please telephone 0844 800 0071 or visit our website.