Nationwide Store Openings

MINISO a prominent retail brand, sought to elevate the excitement surrounding its store openings across the UK. They envisioned a unique promotional strategy cantered around their brand mascot, a charming penguin, to create a memorable and engaging experience for their customers.

MINISO is an innovative  lifestyle and design-led product retailer, offering high quality household goods, cosmetics and food at affordable prices

The requirement for Mascot Performers

The brand needed a reliable partner to provide skilled and enthusiastic costume performers who could effectively represent their brand and engage with their target market to create a festive atmosphere during store openings. The task was to find and coordinate costume performers across various locations, ensuring a consistent and impactful brand presence.

What Envisage did!

At Envisage Promotions, the UK’s leading promotional staffing agency, we collaborated with our client to use our expertise in providing high-quality Costume performers. Recognising the unique requirements our client needed, we equipped them with the best staff members in order to make their store openings a huge success.

Implementation

We have now worked with MINISO to provide them with costume performers at a select 15 of their stores in a wide variety of locations across the UK. The strategic placement of staff members ranged from bustling cities like London and Basingstoke in the South to more northern areas like Derby and Gateshead. Each performer worked hard to meet the clients wants and needs as they embodied the brand’s penguin mascot to engage with the audience effectively.

The Results

The collaboration between Envisage Promotions and Miniso proved highly successful. The store openings witnessed increased footfall, and the brand’s penguin mascot became a memorable and beloved element of the promotional events. Customer engagement reached new heights, creating a positive impact on brand perception.

Nationwide Store Opening Campaign was a success

Envisage Promotions effectively met Kouriten’s unique promotional needs by providing a diverse team of skilled costume performers. The nationwide campaign was a testament to the agency’s commitment to delivering impactful staffing solutions, contributing significantly to the success of Kouriten’s store openings. The collaboration showcased the potential of strategic promotional staffing in creating memorable brand experiences on a national scale.