Make the most of Christmas promotions this year

Christmas is coming and it’s time to create promotions that will really attract customer attention.

At Envisage, we are experts in creating promotions that count so we’ve set out to give you some helpful ideas ….

HOW to create a great Xmas promotion

Ask any retailer when they make their biggest sales, and Christmas invariably tops the list. It makes sense to ensure your brand benefits.

It is not enough to simply think that people will buy because your brand is on sale at Christmas. You do need to promote it, and maximise the opportunities.

Work out your strategy well in advance highlighting:

• Your aim
• How you will achieve that aim
• The type of promotions you intend to use
• Work out a schedule showing how your promotional activity grows into a crescendo
• Review the entire strategy by looking back at your original objectives. Did it work? Did you achieve all your aims? How can you improve it next time?

WHAT type of promotion do you want?

Three of the most popular Xmas promotions:

• Look for exclusive opportunities
• Work with a specific retailer, or focus on member only websites. Many of these sites are free to join, but members are more inclined to buy because they feel they are getting something special, especially in the form of exclusive promotions. Consider too getting high street retail customers to join an e-newsletter, take out a loyalty card or become a member. It creates an immediate, long term opportunity to develop consumer relationships over the coming year.
• Why not hire Envisage promotional staff to carry out some sign up events in store?

Organise some surveys in return for promotional vouchers

Everyone loves money off vouchers, and the opportunity to save some cash especially at Christmas when there are so many demands on available income. Organising a customer survey means that you can obtain useful information that can be used to drive future sales, and find out what customers really think about your product. It is a great way to engage with customers.

Using professional promotional staff from Envisage will ensure that every answer is just what you need because we can make sure that the surveys reach your target customers.

Make the most of social media

Love it or hate it, social media is here to stay. Dovetailing it into your instore promotions will maximise the long term opportunities to develop trade and business. From Instagram to Tik Tok, Facebook to Linked In the potential is enormous.

Identify your key markets and seek our help.

WHEN do you start?

The earlier the better! Time is all important. Start as close to the end of October as you can because consumers are increasingly making purchase decisions earlier. Leave it too late and you might miss out on sales.

Let us know how we can help you maximise every opportunity. No matter how weird and wacky your promotional idea – we would love to know and get involved.