How to Pick the Right Exhibition Staff

You have your trade show stand booked. You know that your brand could get so much from attending the exhibition. You need and want your order book to be full and your database full of potential leads. And so you turn to a professional promotional staffing agency to hire staff.

They send people on the day and you sit back, confident that all will turn out well. Will it? How do you know that the people you have been sent are the right people, with the right skill set, abilities and talents so that you meet your trade show or exhibition objectives?

Choosing the right exhibition staff

It’s nothing something that should be left to chance. So how can you avoid this potentially damaging and expensive mistake?

#1 Be clear on your brief

A professional and established promotional staffing agency will ask for details from you as to the number of promotional staff you are looking for but also what your objectives are for the particular event or exhibition.

If you want to make sales on the day, you’ll need promotional staff with a huge amount of sales experience and skill but if you want to generate leads from the exhibition, you’ll need people with a different skill set.

The more detailed your brief, the more likely you are to get the promotional staff with the right skills.

#2 List specific wants and needs

We supply promotional staff for all kinds of events but that doesn’t mean we’ll get it right if we take a guess at things. For example, supply promotional staff for brands exhibiting at Crufts means we want promotional staff who enjoy being around dogs and other animals. Sending someone with a fear of dogs or a pet hair allergy clearly wouldn’t work.

As a client, consider what are the must-haves in terms of the soft skills you want from people. You may want sales staff, for example, but you want staff who understand your industry and niche, and who preferably have a passion for it too.

#3 Ask about experience

As with all professions, we all need to start somewhere but what you want to be confident about is that the people assigned to your project are passionate about the role – and not just filling in time until they get another job.

Asking about experience means you want to see that the promotional staff in question are building their promotional experience. You may want someone who has worked the exhibition before or who has experience in a similar field.

#4 Consider hiring an event manager

Small events can be a feat of organisation, so just imagine what is involved in a larger project. It may be that you have booked several exhibitions as part of your overall marketing strategy for the coming year. With this in mind, you’ll need someone who can oversee the whole project, making sure that everything is delivered to each exhibition, the stand is built and dismantled, marketing material is in ready supply and that you get the right promotional services.

Picking the right exhibition staff isn’t hard but you’ll need to start with understanding what your primary objectives are for the event, as well as who are the right people to deliver them.

You have your trade show stand booked. You know that your brand could get so much from attending the exhibition. You need and want your order book to be full and your database full of potential leads. And so you turn to a professional promotional staffing agency to hire staff.

They send people on the day and you sit back, confident that all will turn out well. Will it? How do you know that the people you have been sent are the right people, with the right skill set, abilities and talents so that you meet your trade show or exhibition objectives?