Hiring Promotional Staff for The Ideal Home Show 2020

From Friday 27^th March right through until 13^th April, Olympia London will come alive with The Ideal Home Show. Sponsored by ITV, there will be celebrities galore mingling with the thousands of people expected to flood through the doors. But it’s more than just a show pony. For exhibitors like you, this two-week event will be one of the highlights of your marketing year. Just how do you optimise every minute of every day at the show?

Goals and objectives

For an exhibition to be a success for any brand, whether you are an established, household name or a new business, you have to have a plan for the show.

The temptation is that with The Ideal Home Show being such an established and popular show that ‘turning up’ will be enough.

When you have aims and goals, you have drive behind your appearance at the show. Objectives allow you to measure success, something that is important for future trade shows and events.

Add to this the fact that it is a significant investment of your marketing budget to exhibit at this two-week event, the reason to have aims and objectives become even clearer.

Not all sales driven

The appeal of The Ideal Home Show for exhibitors is the diverse nature of the audience it attracts, as well as the numbers. And that means that any plan you have to exhibit at the show needs to be diverse too.

In other words, it’s not just about sales. Exhibiting at The Ideal Home Show is about:

• Building brand awareness – any business wants its customers to recognise their logo, products and services. And that means placing your brand in front of your customer, and other interested parties, at high-value opportunities such as this. Marketing material that explains who and what you are put in the hands of people is one step forward. Hiring promotional staff to engage with customers is the second step.
• Collaboration – at one time, every business operated in a bubble, such was the extent of suspicion of ‘competitors’. Today, businesses often work in collaboration with others, albeit non-competitors. And so meeting with interior designers, for example, or talking with trade buyers are all collaborations that your brand needs.
• Leads – some people will buy on the day they visit but for larger purchases, they will often buy after the event. Your marketing and promotional plan need to reflect this. Thus, promotional staff who understand the psychology of the buyer will make a huge difference to your time at the show.

Maintain the right impression

A two-day event is draining for your team but a two-week event is almost unprecedented. Maintaining energy levels is tough, as is enthusiasm. Promotional staff make a huge impact for your brand on the people that they meet – the question you need to answer is can you afford not to hire promotional staff for the Ideal Home Show?

We also work with event and exhibition organisers to provide event and exhibition staff to ensure the smooth running of the show. Talk to us about hiring marketing staff, front of house team including reception staff, as well as event security, hospitality staff and hiring social media influencers for online promotion.