Hiring Brand Ambassadors? Checklist

 We know that for any brand, no matter how big or small, hiring promotional staff such as brand ambassadors is a big investment of the marketing budget, time and energy. But when you hire brand ambassadors, how do you get the best from them? Our brand ambassadors love their work! Here’s what some of them have to say…

 #1 Plan ahead – Some simple questions to get you started…

What is your overall objective for the event? How big is your stand, how many people are expected at the event? What are you doing on the stand – leafleting, competitions, giveaways, sampling? How many staff do you need, who are using from your own staff pool? What do they need to wear? Any essential skills needed (i.e. if you are doing a pet show, do they need to own a pet)?

#2 Information; the more, the better!

Let’s cut to the chase – our brand ambassadors for all their experience and skills can only so much with limited or little information about a brand. They need to know about YOU, your brand, its voice and personality. The more information they have, the better. Our brand ambassadors are the best, but a detailed, thorough briefing for when they arrive to work with your brand is essential for success.

#3 Make them feel part of your team

Temporary promotional staff they may be but brand ambassadors are an important part of your team whether you’ve hired them for a day or for the coming months. Welcoming them and making them feel a part of your ‘real’ team is the basis of a great working relationship.

In summary… Brand ambassadors are the people your customers will associate with your business. Enthusiastic, knowledgeable and passionate about your products or service, they can make a huge difference to your bottom line.