First impressions make all the difference!

First impressions count – which is why the work of brand ambassadors is so important. They are the public face of your company at an event, and can instantly affect the way consumers look at your business.

All it takes is a few seconds

With just a few seconds to create a positive impression, a smiling, friendly, approachable brand ambassador can make a massive difference. Remember too, that it is not just consumers who approach your stand or display, it is also those who may be watching from afar and considering whether to come or not. There are no second chances.

Brand ambassadors have to present exactly the same friendliness, approachability and professionalism to every potential customer, no matter how many times they may have given the same information. Each time, it has to appear as though it is unique to that customer, because that customer is valued.

Positive v Negative Impressions

Making an emotional connection between the brand and customer encourages consumer loyalty and retention. It is always easier to sell to existing customers than to keep searching for new ones. To do this, the brand ambassadors have to be really, really good.

A positive encounter with a brand ambassador can have a deeper impact than you might expect. Research has shown that consumers are likely to tell up to 12 people about good service and products – but when it comes to poor service then up to 20 people may ultimately hear about it.

Achieving a good first impression

Think about presentation. Brand Ambassadors need to be smartly dressed, looking professional and efficient

Consider body language. Are your Brand Ambassadors welcoming, or looking unapproachable? Do they look bored or interested?

Communicating with consumers. Brand Ambassadors need to be able to communicate with people from all walks of life, confidently and clearly.

Choosing Brand Ambassadors for your event

At Envisage, we will work with you to choose the best brand ambassadors on our books, supplying suitable profiles for your consideration. We have hundreds of potential ambassadors in your area. Our Brand Ambassadors are experienced, trained and professional.

We make sure that everyone is fully briefed and ready to work immediately they arrive. After all – who knows who might be looking! Every person around is a prospective customer and our Brand Ambassadors are aware of this, and act accordingly.