Ever considered using field marketing?

Whatever your industry, putting messages in front of customers is essential publicity especially in locations like festivals and shopping centres where they are likely to be buying or using your product. This is where field marketing can play an important role.

Field marketing is a tried and tested promotional method. It can include promotions, demonstrations as well as direct sales. Maximising the impact from field marketing techniques is easy.

Distribute free samples

Everyone likes to try something for free. It is the best way of introducing new products to the consumer market. Consumers are naturally reluctant to buy something they have never heard of, or tried. No one likes wasting hard earned money. Physically trying something, tasting it and having the opportunity to discuss it with an expert can make a massive difference to consumer buying decisions.

Choose timing and locations carefully

What makes a good location for a field marketing campaign? Identify where your target customers shop or are spending their time. Are they more likely to buy your product at a festival rather than in a supermarket? Would a shopping centre be more applicable? Does the time of day make a difference? Holding a gin tasting session at nine o’clock in the morning is unlikely to be as popular as at an evening event.

Make it fun and entertaining

Consumer attention needs to be captured instantly otherwise people are likely to walk past. A fun, immersive activity will get better results, and encourage people to stop and talk enabling you to get the feedback you need. It also helps develop social media activity as participants share their experiences online.

Employ high quality brand ambassadors

They are the face of your brand. Good, proactive brand ambassadors will bring your brand alive to your prospective audience. Choose staff who are confident dealing with people face to face, who can talk and adjust responses to match customer reactions rather than just following a prepared script. A good brand ambassador will develop long lasting connections between your brand and the consumer.

Collect data

It is not just enough to talk to people, to hand out samples and raise awareness. You also need to capture all the data you can on customer likes and dislikes, attitudes, views on products and their concerns. Such information is crucial to building a long term, profitable and sustainable business.

Contact us now to discuss your field marketing staffing needs. We are ready and waiting to help.