Crowd Hire – Fake Red Carpet Fans

The Brief

Our client organised a PR stunt in Leicester Square, London. The event took place for a well known online retail company that was having an awards ceremony for its star employees of the year. To create a “red carpet” experience for the attendees we assisted by organising a crowd of 100 people to act as obsessed fans cheering on the retailers employees as they exited their limos and walked down the red carpet and into the venue!

The crowd provided was diverse in ages, gender and race to make it seem as it was general public in attendance. As well as providing the crowd of fans we also supplied six fake paparazzi photographers to complete the look!

Promotional Staff/ Crowd Sourcing

On this event the key for our bookings team was to find people that where enthusiastic, diverse, experienced and punctual. As all of the crowd were actors they could really get behind the role and create the atmosphere you might expect to see if Tom Cruise or Jennifer Lawrence was in attendance! With the event only being an hour long a key element of the event was to ensure that the process ran smoothly and efficiently. By using only local, Envisage experienced and professional staff we could guarantee that all 100 members of the team arrived on site punctually and were fully briefed as to their requirements for the event. A service we always provide at no extra charge was for one of our experienced event managers to oversee the event. The role of the event manager was to be an onsite point of contact for the PR staff, our client and Envisage. Having the single point of contact mean any questions or queries could be filtered through our EM and reduce disturbance on the activity.

The Results

Once the activity had finished we had a full debrief with our client to discuss how the event ran and how the results required where achieved. One element that we hadn’t anticipated on happening was an extra 200 to 300 people surrounding the red carpet! As the general public walked past the event and saw our crowd of 100 people cheering and shouting they naturally became interested in the event assuming that a real red carpet event was taking place.

At the start of the event our client required an experienced, confident, energetic and punctual crowd which was delivered. The star employees of the year where given a red carpet experience far larger and more energetic than would have been imagined.