Event Tips – Organising events is hard work and time consuming

As a result, more and more companies are turning to technology to make their lives easier.

Technophobes might wince at the thought of yet more technology, but it has become an essential part of event management. It is an approach that can have wider implications since it can also enhance the experience of participants.

Hybrid events

Since the Covid pandemic, more and more people have become aware of the value of virtual participation. Travel constraints mean that not everyone can reach actual venues, especially when international travel is involved. Hybrid events especially conferences are on the increase, offering the option of both real and virtual participation. Offering a hybrid option can make the difference between attending or not attending, and even open up attendance to a much wider audience.

The introduction of 5G technology will make hybrid options even easier, since it enables massive amounts of data to be accessed at lightning fast speed. Automation will reduce the need for repetitive tasks such as inputting participant lists as well as creating automatic communications links for different stages of the event such as pre-event and post event.

As a result, event managers need to make careful use of technology, merging software and hardware systems, in order to create real-time synchronization of all event data and interactions. This has the added advantage of ensuring good control of information, access to live-streaming and live chat as well as providing participants with access for sales management and follow-up.

Drive Exhibitor loyalty

The use of appropriate technology will enable event managers to maximise the effects of in-person events. Integrated technology will enable you to track participant involvement in specific sessions, evaluating just who attracted the biggest audiences, and even interactions between exhibitors. Such information becomes a valuable asset in post event follow up activities. Integrated technological platforms mean that automatic follow up information and reports can be provided almost instantly, simply by clicking a button. Being able to share such information with exhibitors means that they are more likely to fully benefit from the overall event – and consider working with you again in future.

GDPR compliant systems are integral to the success of any event. Every exhibitor needs to be sure that the event is profitable, and gaining as many leads as possible is crucial to that task.

Sustainability

Sustainability is another key issue that is making itself felt in event management. Not only is it a matter of transport and logistics, but also in terms of the use of QR codes and smart badges for check in and access control. Contact information can be collected and uploaded quickly by simply swiping badges. Even wristbands – essential for multi-day events like music festivals – can be made more sustainable since environmentally friendly versions are available.

Reduce stress levels!

Organising events is extremely stressful. Just think of all the things that can go wrong or you need to do. Using appropriate technology can reduce that stress level, ensuring that as much information as possible is generated automatically thus reducing your own workload. It gives you time to assess, think and contact with exhibitors during the event and to gain some potential benefits for yourself.