Mascot Performer at Merchandise World: Envisage Promotion’s Successful Partnership with Bic Graphic Europe

When you think of iconic brands that are universally recognised, one name immediately stands out: Bic. Who doesn’t own a Bic pen? Whether it’s for jotting down quick notes, sketching ideas, or simply scribbling a to-do list, Bic pens have become an essential tool in nearly every home, office, and school. But Bic Graphic Europe, a division of this globally renowned brand, is more than just about pens; they’ve been crafting quality promotional products for over 75 years, making them one of the world’s most trusted manufacturers. From high-end customised pens to everyday office supplies like pencils, highlighters, and notebooks, Bic Graphic offers a wide variety of products suited for all kinds of budgets and industries.

Recently, Bic Graphic approached us at Envisage Promotions to provide a mascot performer for their appearance at the Merchandise World exhibition. This event is one of the most anticipated gatherings for professionals in the promotional merchandise industry. It brings together distributors, manufacturers, importers, and wholesalers from across the globe to discover new products, forge valuable relationships, and share the latest trends in the industry.

At Merchandise World, Bic Graphic wanted to make a statement. As the leading sponsor of the event, they needed an engaging and energetic performer to embody their brand and connect with attendees. The solution was simple: Bic Boy, the beloved mascot who represents the brand, would take centre stage at the exhibition, attracting attention and engaging with visitors.

Matching the Right Performer to the Job
At Envisage Promotions we have years of experience in providing high-quality mascot performers, and we take pride in tailoring every performance to suit the specific needs of our clients. When Bic Graphic approached us, we carefully considered their goals for the event and began the search for the perfect performer. After understanding the scope of the job – which included roaming the exhibition, handing out flyers for a prize draw, and presenting the winning prize – we immediately knew who could bring Bic Boy to life in a way that would leave a lasting impression.
Our team took the time to match the performer’s energy, enthusiasm, and interaction skills with the tone of the brand. Bic Boy needed to be more than just a mascot in a costume; he needed to be a dynamic force that would ensure Bic Graphic’s presence at the exhibition would be memorable. We carefully coordinated the logistics and made sure that every detail was covered so that the performer could seamlessly step into the role and bring Bic Boy to life.

Bringing Bic Boy to Life at Merchandise World
Bic Boy’s role at Merchandise World was integral to the success of Bic Graphic’s exhibition. As the mascot, the performer was tasked with visiting every stand and engaging with attendees. The primary goal was to hand out flyers to those who stopped by, inviting them to enter a prize draw for a chance to win a bespoke, customised Bic pen – a high-quality, exclusive product that epitomises the brand’s commitment to quality.
Our performer went above and beyond to ensure that the flyers were distributed efficiently to all the stalls, creating buzz and excitement around the prize draw. Bic Boy’s energy was infectious, and he worked tirelessly to engage with visitors, making sure every person at the event was aware of the opportunity to win a unique Bic pen.
The success of this mascot performance was not just about the physical presence of Bic Boy but also about how he enhanced the overall brand experience for the attendees. His lively and approachable demeanour drew crowds, which contributed significantly to the overall success of the prize draw. At the end of the event, Bic Boy was there to present the lucky winner with their prize, adding a personal touch to the experience.

Outcome: A Huge Success for our Bic Graphic Client
The two-day event was a resounding success, thanks in no small part to the tireless efforts of our mascot performer. Bic Boy created a positive, fun atmosphere that encouraged interaction and fostered engagement, helping Bic Graphic achieve their goal of enhancing brand perception. The live prize draw, in particular, was a hit – drawing in a crowd to Bic Graphic’s stand and creating a sense of excitement and anticipation.
The end result was clear: Bic Graphic’s presence at Merchandise World was unforgettable, and they successfully reinforced their position as a leading force in the promotional merchandise industry. Through a well-executed mascot performance, the brand not only engaged with attendees but also left a lasting impression, building stronger connections with their existing and potential clients.

Envisage Promotions partnership with Bic Graphic Europe at Merchandise World highlights the power of live performance in creating memorable brand experiences. Whether it’s a mascot performing at a major exhibition or a customised event activation, we understand the importance of matching talent with objectives to ensure every client’s vision comes to life. For Bic Graphic, working with us to bring Bic Boy to life at Merchandise World proved to be a fantastic way to captivate their audience, generate buzz, and reinforce their brand’s iconic status. The event was a success, and Bic Boy was undoubtedly a central figure in making it all happen.
Who knew a pen could have such a dynamic presence? Thanks to the mascot performer at Envisage Agency, Bic Graphic’s legacy continues to make a bold statement in the world of promotional merchandise!