We’ve come up with 7 effective ways of marketing to your audience.. read on for some insights!

Who are your audience?

The key is to know who your audience really are.  You need to learn as much as you can about them, and if they are quite wide an audience, it is worth segmenting them, so you can then target specific groups with different information – thereby getting more of a response.  All audiences are not the same.  An older audience may be more likely to speak to you directly or in person – a younger one over social media or by email or text.  So make sure you know who they are!

What’s your objective?

At the end it will come down to a sale.  But how do you want to achieve that?  Thought provoking messages perhaps.  Relationship building?  Make them laugh?  Creating trust and loyalty?  Offering them something they really want?  Think about this right at the start – have an objective. 

Organise yourself

Marketing campaigns are successful when they are planned and run for a prolonged period of time – be this 6 weeks or 3 months. So plan ahead, what will you be doing each week to entertain and target your audience?  Think about what platforms you would like to use… email marketing, social media, website, Google ads, or even a more traditional approach like leafleting or giving them a call.

Research pre-launch

Planning and research are essential in order to make your campaign a success.  You can research customers and potential customers, or people in a similar demographic to your target audience – we can help with this – over 15,000 people on our books we can make sure you get a response from the people who matter to you.  This enables your campaign to be as relevant as possible to your target audience – and therefore much more likely to succeed.  You can also research yourself beforehand by partaking in some mystery shopping to understand how you are serving your customers.  We can help, just click here for more information.

Understanding the competition

It’s worth checking out your competition’s recent campaigns.  This can help both in terms of understanding their business vs yours, what makes you unique, or what your USP’s are vs them, and also generally what they are trialing at the moment.  Is it working?  Added to that, if they own bricks and mortar, you could even do a mystery shop and see how they fair?  Our promotional staff are great mystery shoppers.

Collaboration and partnerships

Is there anyone who can help with your campaign?  Could it be a local or national social influencer?  We have hundreds of influencers on our books, from all walks of life, specialising in lots of different things.  If you want to dip your toe in the influencer water, get in touch here.  Perhaps you could work in partnership with another company who offers different but sympathetic services to yours?  They may have other ideas and be able to make the campaign more creative. Added to that, they may have different routes to market to help you engage with your audience further.

And remember – you are a customer too!

Try and think like your audience.  What do you like / don’t like.  What words compel you to purchase a product or try a service for the first time?   Think about the positive message you want to convey that will enhance your brand, and lead people to choose you over the competition.