Spreading Easter Joy – Envisage Agency’s Easter Bunny Campaign for Company Shop Group

On Wednesday, 5th April, Envisage Agency collaborated with the Company Shop Group to create a memorable Easter event across 14 of their stores. The objective was to hire Easter Bunny performers who would engage with customers, pose for pictures, and distribute free chocolates. This case study highlights the successful execution of the event and its positive impact on customer interactions and future collaboration.

Background:
Easter presents a fantastic opportunity for businesses to connect with their customers in a fun and festive way. The Company Shop Group, a prominent retail organisation, recognised this and partnered with Envisage Agency to bring the Easter Bunny magic to their stores. The goal was to create a joyful atmosphere, increase customer engagement, and promote their Easter campaign.

Event Execution:
Envisage Agency worked diligently to select and deploy talented Easter Bunny performers to each of the 14 Company Shop stores participating in the event. The performers donned the iconic Easter Bunny costumes, complete with adorable bunny ears and fluffy tails, ready to spread Easter cheer.

Roles and Responsibilities – The Easter Bunny performers had specific roles and responsibilities during the event

Greeting Customers: The performers warmly welcomed customers as they entered the stores, spreading happiness and setting a festive tone. Their presence immediately captured attention and generated excitement among shoppers.

Poses and Photos: Customers were invited to take pictures with the Easter Bunnies. The performers posed for photos, creating memorable moments that customers could cherish and share on social media. This interactive element added to the overall experience and generated buzz around the event.

Chocolate Distribution: As a gesture of appreciation, the Easter Bunnies handed out free chocolates to customers. This small but delightful surprise further enhanced the festive spirit and left customers with a positive impression of the Company Shop Group.

Results and Impact of the Easter Bunnies

The collaboration between Envisage Agency and the Company Shop Group for the Easter Bunny event yielded impressive results which included :-

1.  Increased Customer Interactions: The Easter Bunny performers successfully engaged with customers, initiating conversations, and fostering positive interactions. Over the course of the event, there were more than 70 instances of customers sharing photos with the Easter Bunnies on social media to enter the competition, further amplifying the reach of the campaign.
2. Enhanced Brand Perception: The presence of Easter Bunnies created a welcoming and family-friendly atmosphere in the Company Shop stores. This contributed to a positive brand perception among customers, associating the Company Shop Group with joy, celebration, and community engagement.
3. Positive Customer Feedback: The event received overwhelmingly positive feedback from customers who appreciated the efforts made by the Company Shop Group to provide an enjoyable shopping experience. Many customers expressed their delight at the opportunity to capture memorable photos with the Easter Bunnies and praised the company’s commitment to customer satisfaction.

Future Collaboration

Based on the success of the Easter Bunny event, the Company Shop Group expressed interest in future collaborations with Envisage Agency. They recognised the value of incorporating performers into their promotional campaigns and events, understanding the positive impact on customer engagement and brand perception.

Envisage Agency’s collaboration with the Company Shop Group to execute the Easter Bunny event proved to be a resounding success. The Easter Bunny performers brought joy and excitement to the stores, resulting in increased customer interactions, positive brand perception, and a successful Easter campaign. The event’s impact exceeded expectations, leaving customers with cherished memories and the Company Shop Group eager to explore future collaborations with Envisage Agency for their event staffing needs.