Demand for brand ambassadors is growing!

It is definitely the latest trend in marketing communications – and it is not just celebrities and social media influencers that are involved. Many brand ambassadors are also experts in their field, or are skilled promotional people working face to face with customers in store.

What makes a good brand ambassador?

Definitely social media savvy. They have to be able to promote the brand online across different media channels and have a suitable following.

Personable, friendly and able to communicate effectively and be totally confident talking about the product or service

Above all, brand ambassadors become an extension of the brand in every way.

It is easy to see why brand ambassadors are proving successful. People trust them and are influenced by what they are saying.

It is also a two way communication channel. Through their links with consumers, brand ambassadors can often pick up negative comments or potential problems and pass these on to you.

Businesses are certainly convinced as to their value. Experience has shown that companies incorporating brand ambassadors into their marketing strategy are proving highly successful in growing market share and customer networks. Among the top companies using brand ambassadors are Nike, The North Face and Playstation.

So how can smaller companies find suitable brand ambassadors? The answer is simple – contact us!

We have a nationwide network of skilled brand ambassadors able to promote your brand to suitable audiences. Talk to us and see how we can help. As soon as we know what you are seeking, and your type of company, we can search our database and pull together a selection of potential brand ambassadors in any given area. All you have to do is make your choice and we will work with you to make your campaign a success.

Using a brand ambassador can be the best choice you make. Never underestimate their importance. Creating a positive view of your business and brand will be magnified several times over. Word of mouth is and always has been the best publicity vehicle encouraging people to visit whom you might not otherwise have attracted.