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July 19th Freedom Day! How do you feel about it? After months of strict regulations as to when and where to wear facemasks and observing social distancing, the lifting of restrictions has left everyone with personal choices to make. With Covid still a problem, especially to those unable to be vaccinated, and new variants appearing; going maskless or going out…
Essential Characteristics Needed by Every Global Event Staffing Agency Organising events requires a lot of skill to make them a success. Global event agencies need teams possessing the right talents and knowledge to meet that objective. There are seven key requirements that should be borne in mind whenever appointing an events company to run a promotion. Experience A background in…
Lead Generation Staff When done right, hiring staff to proactively connect with exhibition attendees can deliver an exceptional return on your investment. Too often, we see companies that spend LOTS of money on a fantastic looking booth and then make the mistake of waiting for attendees to come to them. This can be an expensive mistake, you have paid thousands…
Don’t fall foul to the mistakes other businesses have when deciding to hire promotional staff So then, you have made the decision to hire some promotional staff to help you at an event or exhibition you are attending. It’s a great decision, hiring people that engage with customers at exhibitions for a living is the right call. What could possibly…
The Dos and Don’ts when holding virtual events Whilst we know most people prefer face to face interaction & will welcome it back with open arms as soon as we can, there can be no doubt that if COVID-19 was the villain of 2020, virtual replacements have been the saviour of 2020. For those of us that have attend virtual…
2021 – What should we expect from events? 2021 doesn’t even feel like it has even started as we have entered into another ‘Lockdown’. So currently as we can’t hold events the way we are used to so event organisers are looking for new ways to keep us busy and entertained. Event Trends for 2021 Virtual Events - have been…
Technological Boost for the Post-Covid Events Industry Is technology set to be the savior of the events industry? There can be no doubt that this past year has been incredibly challenging, but with the arrival of vaccines, greater understanding of Covid 19 and the use of improved technology, the events industry is much better placed to take advantage of the…
It’s been a tough year for small businesses. If you have survived, a massive congratulations to you, we know it’s been a hard slog! Most small businesses, in order to survive, have moved online to sell their products or services. And (if only it was that simple) along the way, more tweaks have been made, perhaps your business has had…
If you have ever dabbled in PR you will have heard the phrase ‘what’s the hook?’ You need something to ‘hook’ the media in and want to cover whatever you are doing, or for it to feature in their publications/TV or radio slot. But remember – PR is also about forming relationships with current and new customers, so don’t forget them…
We've come up with 7 effective ways of marketing to your audience.. read on for some insights! Who are your audience? The key is to know who your audience really are. You need to learn as much as you can about them, and if they are quite wide an audience, it is worth segmenting them, so you can then target…