Create Sales Opportunities - Thinking Outside the Box Are you missing out on sales or promotional opportunities? All too frequently, companies focus purely on standard exhibition sites and conventional sales and marketing activities. Thinking outside the box could lead to opportunities you might never otherwise have expected. Take Westfield Shopping Centre in East London. Retailers were a little hesitant when…
Looking after your team after Lockdown It is a strange world in which we are living. Normal everyday stresses and worries around finances, health, personal concerns are being compounded by the problems of COVID-19, being pinged by the NHS App, returning from furlough, coping with isolation and personal losses, trying to decide what is safe and what is not when…
Essential Characteristics Needed by Every Global Event Staffing Agency Organising events requires a lot of skill to make them a success. Global event agencies need teams possessing the right talents and knowledge to meet that objective. There are seven key requirements that should be borne in mind whenever appointing an events company to run a promotion. Experience A background in…
Is remote working here to stay? Working life has changed irretrievably with increasing numbers of people now working remotely from home rather than in big offices. It is a trend that has been emerging for some years. Between 2005 and 2018, the numbers of people in America frequently working from home rose by 173%. Covid-19 accelerated this transformation. As countries…
As we start to return to normality we are starting to provide staff for events, exhibitions and trade shows once again! In March 2020 and unbelievably until Summer 2021 the Coronavirus Covid-19 pandemic has closed events. So everything from expos, festivals, concerts, award nights and even pubs were closed. So as Boris is easing restrictions we can see the light…
Do you think a vaccination passport would be a useful tool for the event industry? There are arguments for and against but as festivals are selling out as soon as the tickets go on sale we still don’t know if events will need to still have extra measures in place. There haven’t been any mention or guidelines for proof of…
What or who are Brand Ambassadors? In essence a brand ambassador is there to make sure your brand/company is perceived in a positive, friendly and professional light by potential customers At Envisage we regularly provide brand ambassadors to large organisations, and they play a vital and successful role in how your brand is perceived. Why is hiring promotional staff the…
Technological Boost for the Post-Covid Events Industry Is technology set to be the savior of the events industry? There can be no doubt that this past year has been incredibly challenging, but with the arrival of vaccines, greater understanding of Covid 19 and the use of improved technology, the events industry is much better placed to take advantage of the…
If you have ever dabbled in PR you will have heard the phrase ‘what’s the hook?’ You need something to ‘hook’ the media in and want to cover whatever you are doing, or for it to feature in their publications/TV or radio slot. But remember – PR is also about forming relationships with current and new customers, so don’t forget them…
We've come up with 7 effective ways of marketing to your audience.. read on for some insights! Who are your audience? The key is to know who your audience really are. You need to learn as much as you can about them, and if they are quite wide an audience, it is worth segmenting them, so you can then target…