Brand Ambassadors – Westfield’s Shopping Centre

Our London, Paris and Munich staff were tasked with getting customers excited and interested in PICO’s VR headsets. This job started at the end of October and carried on every day until the end of December, our London staff worked on a stand inside Westfield’s shopping centre and both Paris and Munich were located in their local shopping centres. As this was a busy period for all locations, they were always pleasing customers with their up-to-date knowledge on headsets and games.

Training and Team Objectives

All the Brand Ambassadors were provided with a training session about the how the headsets function, what to do when they stop working, how to take care of the stand/ rules of the stand and play pen as well as daily tasks that had to be done to make the stand presentable for customers. Staff also willingly researched about the product in their free time to ensure they were always up to date with their knowledge which ensured they gave the best customer service to all.

On a day to day the team would arrive promptly to the stand and ensured that the stand was clean and tidy, test that the demo units are working, made sure content was streaming and then ensure that these were turned off to save battery life. During the day our Brand Ambassador’s would engage with any customers walking past and encourage them to come over and demo the products as well as giving them more information on the headsets and the leaflet with the QR code where they can purchase the products. At the end of the day staff had to ensure all demo equipment was cleaned down and then locked away.

What was the target market?

The main target audience for PICO’s VR headsets were those over the age of 18 years due to age restricted games, however children under the age of 18 were still able to use the demo as long as they had parent/career permission.