Brand Ambassadors for Pandora’s Christmas store launch!

Embarking on the journey of a new store opening or introducing a dazzling product range comes with the thrill of anticipation. To ensure the grand opening truly leaves an indelible mark, the strategic move of hiring seasoned brand ambassadors and promotional staff becomes paramount.

At our agency, we’ve been at the forefront of orchestrating vibrant street teams for numerous businesses seeking to create a buzz with the public. One of our notable collaborations was with Pandora, where we contributed to enhancing the opening events of several stores across the UK.

Pandora, a brand synonymous with elegance, sought more than just a store opening; they envisioned a captivating spectacle during the festive Christmas season. Understanding the significance of the occasion, they entrusted us with curating a team of promotional staff who embodied relentlessness in engaging their target audience. The objective extended beyond inviting customers into the store; it encompassed driving interest in promotional vouchers and creating an immersive brand experience.

Our experienced brand ambassadors, handpicked for their enthusiasm and people-centric approach, played a pivotal role in making Pandora’s vision a reality. By seamlessly blending into the festive atmosphere and proactively connecting with potential customers, our team amplified footfall and heightened excitement around the store opening.

The Brief, The Activity, The Result

The street teams we supplied Pandora were given the brief of engaging with as many people as possible who met Pandora’s target market. They wanted the promotional teams to approach the general public, talk through the store opening and show them exactly where the store was located.

If needed they would offer the extra service and escort them to the store chatting through the instore offers available and discussing the voucher which entitled them to a free gift when they purchased a certain level of goods that day. When arriving at the store the BA’s would introduce them to the Pandora staff and offer them a lovely mince pie as a thank you for coming into the store that day.

The footfall was huge during the three day event and this was down to not only the fantastic Pandora brand and jewellery but also the positive, proactive behaviour of the promotional staff getting people into the store.

Pandora were delighted with the success of the launch and have since turned to us for other launches across the UK.

Hire promotional staff for a store or brand launch!

Making the decision to hire promotional staff for any product launch or store opening is a huge step in the right direction to making the event a great success. We completely understand the importance of store launches and match the staff we hire you to the brief and duties you need them to carry out. To learn more on how we can help you with a new store launch promotional event feel free to give us a call on 0844 800 0071 or pop us an email. We will be delighted to hear from you.