Green & Black’s - How Sampling Put Them on the Road to Success Another great takeaway from the Business Excellence Forum in Telford Green and Black’s is a well-known brand, synonymous with high-quality chocolate products. But to get to this point, as a new strand for the brand Whole Earth, the founders had to overcome many marketing obstacles. And…
Hire Professional Promotional Staff for Vape Jam UK, ExCeL London There is now an estimated 3 million vapers in the UK and, according to statistics from the Office of National Statistics, there are many reasons why vaping is increasing in popularity – and it's not just as an alternative to smoking cigarettes! Are you attending the Vape Jam UK ExCel…
5 Steps to Delivering Customer Service Excellence Negative press concerning poor customer service will have repercussions for your business for some time to come. Never underestimate the power of excellent customer service because when you do get it right, people will be talking about your brand for all the right reasons. Why exceptional customer service is worth the effort In…
Part 3 – Social Media Marketing Resources In the first two parts of this series, we’ve looked at the benefits of social media marketing and considered what is needed for an effective social media strategy. In this final segment, we take a look at resources around improving your understanding and use of social media marketing from a business and…
The summer is almost upon us, this means sunshine and music! In the words of DJ Jazzy and the Fresh Prince “summer, summer, summertime – time to sit back and unwind.” With all the fun, it’s good to keep in the back of your mind these simple tips for keeping safe and having a good time! These tips…
It's ok not to be ok! As part of our commitment to mental health and wellbeing, we wanted to reach out to all men to discuss the sensitive issue of Mental Health. It has been highly documented in the media, but this effects people closer to home, soldiers, office workers, promotional staff, family and friends. With some members of our…
Part 2 – Optimising Social Media Marketing In the first article art of this three-part series, we took a look at why utilising social media as a marketing tool is beneficial for a brand. In this second part, we take a closer look at creating a social media marketing strategy and how to go about it. 5 steps to a…
Avoiding Trade Show Disappointment – How Hiring Promotional Staff can Stave off Trade Show Lethargy “It’s a short term issue” commented an industry expert on what some say are falling numbers in trade show attendance. Whilst people may still be enjoying the trade show floor, it appears that getting companies and businesses to commit to hiring a trade show booth…
The History of Mother’s Day – And How Linking it to Mother’s Day Promotions Could Bring Even More Success! Like other events and celebrations, Mothering Sunday – also called Mother’s Day – is a chance to connect and engage with your customers. Understanding the history of the day could mean you facilitate even better, more successful promotions. When is Mothering…
Part 1 – Promoting Your Brand with Social Media Marketing Not quite got to grips with social media marketing yet? Struggling to connect your online marketing with your promotional events? You’re not alone and so in the first of this three-part series, we take a look at social media marketing and its benefits. Social media as a marketing avenue for…