Event Branding – How to Get it Right You’ll have noticed how some events in your industry have become the “must-attend event”. It is the conference or the trade show that brings everyone together. The exhibitor list keeps growing and the seminars and speakers remain impressive year after year too. What makes them the must-attend annual show is the event…
Social Media Tips for Small Business Social media can be a rich place for a small business. You just need to know how to squeeze out all its potential… Have a plan – no plan means random, inconsistent posting of content that will not get attention (not for the right reasons anyway). Decide on the right social media platforms –…
6 Summer Promotion Ideas for Small Businesses Summer is here and (hopefully) the sun will shine because when it does, as consumers our behaviour changes. With a relaxing break from work, people are looking to buy and for a small business, that means enticing them with great summer promotions. 1. Summer loyalty cards You know the kind of thing –…
How to Set Marketing Objectives Consistent, targeted marketing both on and offline is the driver behind expanding your brand and growing your business. With a path set for the direction of travel, the assumption is that setting marketing objectives – reachable, measurable goals – is easy. But it isn’t. and with pitfalls a-plenty, how do you set marketing objectives that…
How to Stand Out When Applying for an Envisage Assignment We’ve said it before and we’ll say it again: we have thousands of promo staff on our database. And you are all wonderful, with a fantastic mix of skills, abilities, experience and personalities. We are a busy agency. We constantly circulate requests for applications for all kinds of promotional…
Case Study – Hiring Groups of people for Marketing Impact Experiential marketing is bucking a trend and even more so since we have gone more online since Covid. There are so many marketing avenues open to brands, small and large, established and new, online and offline budgets have remained largely static. But there is one strand bucking the trend: experiential…
9 MORE Social Media Tips Previously, we gave you nine of the top tips that social media experts say are a must-do when it comes to promoting and growing your business via social media. We’ve found yet more tips for managing social media for brands. 1. Don’t ignore your followers You’ve worked hard to build your follower base on social…
Giving Away FREE Stuff – Does it Work? Potentially, any brand could give away free stuff. From food brands giving out tasty morsels at food fairs to artisan food producers tempting customers to beauty brands giving away free samples, the psychology of giving customers ‘a taste for nothing’ has been a marketing ploy utilised for years. There is a divide…
Learn 9 of the Best Social Media Tips Social media doesn’t need to be complicated but ‘getting it right’ can feel like a minefield. Where do you start!? We’ve scoured the internet and shared some of the lessons we have learned over the years and come up with the very latest tips for making social media a success for your brand……
Green & Black’s - How Sampling Put Them on the Road to Success Another great takeaway from the Business Excellence Forum in Telford Green and Black’s is a well-known brand, synonymous with high-quality chocolate products. But to get to this point, as a new strand for the brand Whole Earth, the founders had to overcome many marketing obstacles. And…