Tips for maximising store sampling It’s summer time with barbeques and outdoor lifestyles very much in focus. Consumers are looking for food and kitchenware to create great outdoor meals, barbeques are sizzling and everyone is seeking ways to enjoy the outdoors whether relaxing on the patio, at the beach or actively in the countryside. Thoughts of holidays are also prompting…
Why Do You Need Car Park Attendants? Organising events is time consuming and can be costly. Keeping those costs down is always a priority and it is all too easy to cut out costs that seem inessential such as hiring car parking attendants. But this can be the biggest mistake you can make. Stop and think for a moment. Just…
Planning a Platinum Jubilee event? Time is ticking by, and preparations need to made. This is set to be one of the biggest events taking place throughout 2022, and with people enjoying a four day holiday weekend after the pandemic limitations on social activity, every event will be attracting a lot of publicity and high attendance figures. Already long lists…
‘Pop up Shops’ are a great way to increase sales and try out new products With vacant shop units to be found in virtually every town and city nationwide, the time has never been better for companies wanting to try out a retail concept, discover what people think of a new product or service and generally create some buzz around…
Six Reasons why you should use exhibitions to build your brand! In a digital, online world, it is all too easy to forget the importance of meeting people face to face at exhibitions. Overlooking trade shows and exhibitions within the marketing mix is a big mistake. Exhibitions are more than just a space to highlight your brand, and show your…
What are product testers and why use them? Why do some products survive and others fail? Many new products actually disappear without trace within months of being launched onto the market. Launching any new product is always risky since there is so much that can go wrong – and often due to circumstances beyond your control. Just think back back…
Top Tips for First Time Exhibitors Planning on taking part in an exhibition for the first time? With thousands of people streaming through the doors of an exhibition centre, trade show or showground, there is a massive potential audience. So how do you maximise sales and marketing? Take a look at our checklist for some suggestions 1. Register early and…
Be Creative When Promoting Your Event Promoting your participation in an event, and making sure that people come to see you rather than your competitors requires good promotional strategies. Identifying those strategies and quickly implementing them is important – and it doesn’t mean spending lots of money. Know your audience Make sure you target your audience – choose activities that…
Top Tips on how to be an awesome Santa Being Santa is a very special job – and it requires a lot of skill. It is not a job that anyone can do. You have a reputation and image that has to be met. Preparing your Santa role Think about what children expect. Kids are very observant and will notice…
Easter Event Planning Chocolate, chocolate and more chocolate, Easter Bunnies, sunshine and the first big holiday since Christmas – it’s time to think ahead and plan your Easter promotions. With Easter falling on 17 April this year, there is every likelihood of good weather encouraging people to get out and about, explore new places and try new activities. Announcements are…