Easter Marketing Ideas Easter – a time for hot cross buns and chocolate indulgence, easter egg hunts and enjoying the springtime. Retail spending is always high, reaching over £775m and every company is keen to maximise their share. Attracting consumer attention to your brand is the best way of ensuring those sales happen – which means you need some really…
UEFA Euros 2028 Finally, the Euros are being held back where it belongs, after the FA of England, Wales, Scotland, Northern Ireland and Republic of Ireland announce the green light for the shared bid looking like the only option for UEFA as Turkey withdraw. Together, the joint FAs are looking to grow economies in local communities as well as creating…
The past two years have definitely changed the event industry. The impact of Covid, transport problems, issues of sustainability and the environment have all played a major part in this transformation. We’ve taken a look at just what it means for event organisers. Personalisation has become a key issue. According to research by McKinsey, over 70% of buyers regard access…
The Birth of Chessington Garden Centre’s Christmas Wonderland Established in the late 60’s, this independent, family owned Garden Centre in Surrey offers an extensive range of plants and gardening products in a dedicated retail setting. Customers can spend the day there, eating in their onsite restaurant and shopping for local and ethically sourced products. In the late ‘90’s the team…
Event Tips - Organising events is hard work and time consuming As a result, more and more companies are turning to technology to make their lives easier. Technophobes might wince at the thought of yet more technology, but it has become an essential part of event management. It is an approach that can have wider implications since it can also…
Generating Sales in a tough market – Four Top Tips No one can deny this is a tough market. With high inflation, cost of living problems together with high energy costs; generating sales is not easy. Most people are looking for ways to save money rather than spend it. People want to get as much as they can by spending…
Marshals for Summer Events Warm summer nights, a good film and good company – what could be better? Add in a wonderful, mesmerising location and you are guaranteed a perfect evening out. It’s no surprize that Luna Outdoor Cinema has become one of the most popular outdoor events every summer and autumn, providing the biggest range of sites in the…
Looking for ways to boost last minute Christmas sales? Although Christmas is only a matter of days away, opportunities still remain to sell, sell, sell. Research has shown that the biggest rise in sales is often on December 23! Last year alone, there was a 56% rise in ecommerce on that day. Many customers still leave most of their Christmas…
Are you missing out on potential sales opportunities this Winter? Are you overlooking potential sales and marketing opportunities this Winter time? All too many companies focus purely on Christmas and forget the wider picture. It might be cold and wet outside, there might even be snow and frost. The nights are long and dark. People may be worried bout finances…
Are you undertaking promotional activity or taking part in trade shows or Exhibition? Exhibitions and conferences can be expensive. Make sure that such activity is cost effective is all important – which is why data capture and obtaining feedback is essential. This is the only way in which you will know whether your promotions, trade show, exhibition or conference activity…