How to Find the Perfect Event Staff Hiring the right event staff is a major step toward making your next trade show event effective. Finding the right people for a job is never easy, but being methodical about hiring is always worth it. Your team should be in harmony with the trade show’s location, atmosphere and audience, not to mention…
How to Attract Customers to Your Trade Show Stand Every brand wants their trade show exhibit to become the most sought-after place to be for visitors. Exhibitors are always looking for new, creative ways to stand out. Let's take a look at how you can attract customers to your trade show stand in order to create a high-concept booth that…
5 Tips to Increase In-Store Christmas Sales During the holidays, product promotions are at their peak. Retailers and brands do whatever it takes to be seen and heard because this is the prime season for businesses to make their sales. Since people need to shop for the Christmas holidays, all this marketing doesn’t annoy customers the way it might throughout…
What Does a Brand Ambassador Do? Companies of all sizes use brand ambassadors. Budding startups tap into their friends and family, while big brands reach out to social media influencers and celebrities. Either way, brand ambassadors help with a major marketing tool: word of mouth. Ultimately, ambassadors are a brand’s most important customers. The Brand Ambassador, Defined Brand ambassadors are…
#Photo of the Month November Winner The latest winner of #Photo of the Month is “Bond, Shane Bond!” ....from the images we received it looked like Shane had a ball on the assignment!! It was definitely a shaken not stirred moment ;-) Congratulations Shane and thanks for all your hard work. Want to join the select few and win a…
The 4 Biggest Mistakes that Exhibitors Make When Hiring Promotion Staff (and How to Avoid Them!) Engaging with potential customers and making a lasting, positive memory is the big trick that all brands want to master at their next trade show. When you don’t have the right promo staff behind your brand, everything from your sales to the customer experience…
9 Great Tips for Better In-Store Product Demonstrations over the Festive Season During the Christmas holidays, practically every shop has in-store product demonstrators showing and selling fitness equipment, household appliances, electronics, toys and other consumer items. Manufacturers understand that customers need to see and test out a product before they spend money on it, particularly when they’re buying a gift…
5 Exhibition Staff Training Tips To Ensure a Success Exhibiting is a specific and unique way to market a product or service. At an exhibition, the major point of interaction between your guests and your brand is the team that’s operating the stand. Aside from having an eye-catching presentation, you’ll want to make sure that the appearance, attitude, body language…
11 Mistakes to Avoid When Hiring Event Staff Event staff members are the face of your brand. They’re the ones who will initiate relationships with your audience. It’s contradictory that some event planners are decidedly careless during the hiring process, hoping to get through it as quickly and cheaply as possible. Successful events hinge on avoiding these 10 mistakes. 1…
6 Tips for Building Loyal Brand Ambassadors Despite a company’s massive marketing budget and high-profile ads, nothing compares to a referral from a trusted family member, friend or colleague. How does a brand encourage earned media, though? They develop a product or service that brings genuine, needed value to their audience and they provide stellar customer service. Once you’ve taken…