4 Fantastic Ideas for Maximising the School Holidays for Your Business Parents, grandparents and caregivers are always looking for ideas and activities to keep the kids entertained during the long six-week summer break from school. As a business, hosting activities for school-age children over the summer break is a great way of getting people through the doors. But what activities…
What’s the State of the Festival Scene in the UK? Recently published, the Festival Market Report 2017 asked festival-goers what they thought of the music events they had recently attended in the UK. It makes for great reading but it also highlights there are still areas of concern that festival organisers and authorities need to take action on. Background of…
Summer Festivals for the Foodie Something quintessentially British about the food festival. Like music events, the range of food festivals is growing ever larger but we have found some of the best for the foodie lovers amongst us. Chillies… From 9th to 11th August, the Chilli Fiesta in Chichester is the place to be. There’s something for every foodie who…
Pushing the Envelope – How the Women’s World Cup 2019 is Changing EVERYTHING! It’s a bold statement but there are predictions that if the England’s women’s football is a success in this year’s tournament, everything will change. At one time, women’s football was the very poor relation to the mega-bucks games played by the men. Big sponsorship deals and big…
Event Branding – How to Get it Right You’ll have noticed how some events in your industry have become the “must-attend event”. It is the conference or the trade show that brings everyone together. The exhibitor list keeps growing and the seminars and speakers remain impressive year after year too. What makes them the must-attend annual show is the event…
Social Media Tips for Small Business Social media can be a rich place for a small business. You just need to know how to squeeze out all its potential… Have a plan – no plan means random, inconsistent posting of content that will not get attention (not for the right reasons anyway). Decide on the right social media platforms –…
6 Summer Promotion Ideas for Small Businesses Summer is here and (hopefully) the sun will shine because when it does, as consumers our behaviour changes. With a relaxing break from work, people are looking to buy and for a small business, that means enticing them with great summer promotions. 1. Summer loyalty cards You know the kind of thing –…
How to Set Marketing Objectives Consistent, targeted marketing both on and offline is the driver behind expanding your brand and growing your business. With a path set for the direction of travel, the assumption is that setting marketing objectives – reachable, measurable goals – is easy. But it isn’t. and with pitfalls a-plenty, how do you set marketing objectives that…
How to Stand Out When Applying for an Envisage Assignment We’ve said it before and we’ll say it again: we have thousands of promo staff on our database. And you are all wonderful, with a fantastic mix of skills, abilities, experience and personalities. We are a busy agency. We constantly circulate requests for applications for all kinds of promotional…
Case Study – Hiring Groups of people for Marketing Impact Experiential marketing is bucking a trend and even more so since we have gone more online since Covid. There are so many marketing avenues open to brands, small and large, established and new, online and offline budgets have remained largely static. But there is one strand bucking the trend: experiential…