Attracting Attention at Exhibitions

Exhibitions and shows often include hundreds of stands. Making sure that a large proportion of visitors come to your stand is crucial to a successful show.

Here are a few suggestions highlighting ways to attract attention

Before the show:

Take advantage of pre-show publicity. Most exhibitions offer an opportunity to provide some basic information to customers before the event begins, as well as any special offers. See if there is an event magazine or showguide available where you can highlight any special events or promotions.

Think about your stand layout and design. Talk to exhibition specialists beforehand and take their advice. Colour, images and clear brand identity will help attract attention. Make sure it is accessible, with space for you to talk to visitors privately away from the walkways when necessary.

Promote your presence at the show to all your existing clients and customers via email and social media. Offer incentives for them to visit you at the show – perhaps a special deal or access to a special tasting session.

Talk to us and see what ideas and suggestions we can make. As exhibition staff specialists with over a decade of experience, we know what can work and have a massive database of potential staff available. We can provide all the staff you need to make your stand extremely attractive and visible.

Throughout the Exhibition:

Hire a promotional mascot character. Talk to us about potential mascots that we have instantly available. It is a great way to gain visibility, since they can stroll around the show catching attention wherever they go, providing great picture opportunities for visitors to post to social media.

Give people a reason to go to your stand. It might be special offers, taster or sampling. Having promotional staff handing out samples and encouraging visitors to go to your stand to find out more, or gain other tasters will attract attention.

Provide an interactive element, an opportunity to engage with the product. It could be on screen, a demonstration, or a hands on activity trying out the products. Bear in mind that anyone who actually tries out a product is more likely to remember it in future, search it out and buy it if they have had a good experience. Having plenty of staff around to demonstrate and provide any help or assistance needed makes sure that every visitor leaves happy and contented.

Ensure you have enough exhibition staff available to make sure there is always someone available at your stand to deal with visitors, answer questions, sell products and keep it clean and tidy.

Have samples to hand out. This is particularly important when it comes to food, crafts or pet items. People like to try before they buy. It is one of the best ways of encouraging long term sales. If they like it, they are more likely to buy it. Seeing, tasting, touching and using means that they become actively involved. Employ some specialist demonstrators, samples and promotional staff to deal with this.

Think about unusual marketing techniques such as rent-a-crowd. It doesn’t have to be a massive number, just a small group who turn up for a short time and suddenly burst into song, or do a special imaginative activity relating to your product. It gets people talking and attracts attention. All you need then are some promotional staff close by ready to pass on information. You never know – the event could easily go viral due to visitors posting it on social media. The impact could be wider than you think!