Sampling for Freshpet Pet Food The pet food market is a competitive place but pet…
And the Survey Said: Providing Online Product Testing
With over 30,000 staff registered who have worked or currently work in commercial environments, we are in a great position to help with market research and product testing. With such a large pool to choose from, this enables us to either have a generalised audience or target specific demographics i.e gender, location, age, hair colour etc.
This will allow you target your perfect customer or have a keep a more generalised approach.
What is Market Research?
In a nutshell, Market Research is a way of gathering information about your target audience, regular customers and business. Maybe you are looking to launch a new product but before you do this you want to know whether your current customers or target audience like the product you are about to launch. Are you completely confident it serves a need? Perhaps you want to trial a new software like our recent client before it goes live and make sure there are no glitches and it is user friendly.
Successful Market Research provides valuable answers to marketing and product development departments, allows feedback and statistics for your business so you can make the right business decisions.
How we provided the Product Testers for Market Research!
We recently helped a key client test their new platform before it went live. The first testing started in September 2020 and six months later we are still working with them. The brief for us was to provide 100 – 200 individuals weekly to help test and then feed back on any potential issues that arose, and how straightforward they found the system. The client provided a clear brief on what was needed and what questions they wanted answers to and were delighted with the results.
Want to know more about Product Testers?
Our friendly team are available to discuss your market research requirements, you can contact us by phone on 0844 800 0071 or by using the online contact form.