Advantages of a promotional sales team selling and promoting your products or service

A business will activate a brand or product promotion for one simple but vital reason: To generate increased sales quickly. When potential customers associate reduced cost with greater gain, they’re likely to part with their money. Hiring promotional staff to sell your products and service has other advantages beyond simply making a sale and increasing profits.

Introduce a new business or product

Without promotional staff engaging with a potential new client and switching them onto your products, people may never come across your business. When you share information about your company and what it has to offer, you have the opportunity to make high volume sales in a short space of time, which is particularly beneficial if you want to clear goods and replenish your shelves.

Remove any Doubt, Mistrust and Pitfall

During a product demonstration or real time training event, customers are educated about the product or service you offer and how best they can utilise it. When consumers can see, touch and experience a product with their own eyes , they’ll no longer feel hesitant about purchasing because the element of doubt has been removed. Running alongside this experience for a customer, promotional staff can demonstrate to potential clients how the product is straightforward and simple to use.

Give away’ s and product samples also have the desired effect. The customer is able to use the item or service which enables them to make informed buying decision, they basically sell it to themself. If they have a positive reaction to the free sample, they’ll want more of it. This calms any doubt in their mind thus removing the uncertainty of making a purchase.

Escalate the Shopping Adventure

Promotional staff can assist customers with their shopping experience. The promotional sales team is there to educate customers and give them a pleasurable shopping experience helping them to make an informed purchase. A good example of this would be if you have a healthy food blender, your promotional staff can distribute healthy smoothie recipe cards as well as sample shots of the drinks. Not only will shoppers love the free samples, but they are more inclined to purchase the product to create the smoothie experience at home.

When someone is looking for a special present for a friend or member of the family, your promotional staff can discuss different options. Last-minute solutions are always welcome, especially when the shopper does not really know what they want to buy or where to go. They need help even if they do not know it.

Promotional staff can also elevate a consumers shopping experience and make it easier by helping them navigate an overcrowded store. When a shopper knows what they are after, they want to get in and out it as quickly as possible. As the promotional staff will have already educated themselves on the store layout and where certain items reside, especially those on promotion, they an help the customer so they feel important and that they have been well looked after.

Get more Sales and increase profit margins

Promotional staff are skilled in the art of up-sell and cross-sell and can recognise opportunities. A good example, let’s say a particular shop has a mobile phone as this weeks discounted promotional item. Once the customer has made the decision to purchase the on offer mobile phone, the promotional staff can make suggestions on additional items that can complement their new phone, such as a case to protect it. Customers don’t always think of additional items that they need with their purchase but once it has been introduced to them they understand. If you don’t tell them, how will they ever know? The customer now has gained better value from their shopping experience and the business increases while the brand increases its sales revenue.

Get more footfall into your shop

Retailers can increase traffic to their store by running a targeted promotional campaign. The more instore promotional events that they operate, the more traffic they will see not only in the store but also with on line visits to their website.
As customers come to the store to enjoy the promotional in store event, promotional staff can be on hand to greet them to make them feel welcome. When the event staff are given a brief to sign customers up for free trials or discount vouchers, this helps build your promotional mailing list. As customers leave, the promotional staff can ask them if they would be happy to have their pictures taken enjoying their experience after taking advantage of the promotional event. These images can then be posted and shared on the brand’s social media accounts. When a promotional activity is just for a short period of time, consumers know that they have to be quick to take advantage of the promotional offer. Plus, they’ll continue to keep a close eye on any other promotional activities in your store to see what else you’re offering as the days go by.

Customer surveys and research – A vital exercise

Promotional staff can really assist with collecting vital feedback from your customers about their experience in your store. Aside from distributing feedback forms, the promotional team can position themselves around the store and ask shoppers to make a choice between different products. This will help your company understand what it is that shoppers really want.