Are you missing out on potential sales opportunities this Winter?

Are you overlooking potential sales and marketing opportunities this Winter time? All too many companies focus purely on Christmas and forget the wider picture.

It might be cold and wet outside, there might even be snow and frost. The nights are long and dark. People may be worried bout finances in the current climate but there is still a natural human desire to get out and about, to do something new, be social and find some enjoyment so as to forget worries for a while.

Winter is more than Christmas

Recognising those needs presents companies with lots of potential opportunities. Winter can be actually be a very vibrant, busy time. Take a look around your locality as well as events and exhibitions nationwide and you could well be very surprised. Think outside the typical Christmas festivities and you could find more opportunities for brand campaigns, PR stunts, sampling and demonstrations that you expect.

Books and more at Hay on Wye

Consider the little town of Hay on Wye for example. It is well known for its summer book festival attracting hundreds of thousands of people every year. But did you know that it also runs an annual Hay Festival Winter Weekend complete with talks, presentations, workshops and concerts? People come from far afield to take part – and these are people who are interested and committed to this type of activity. It means too that they are likely to look with interest on promotions or demonstrations thus providing a valuable opportunity for businesses linked to that sector.

Winter Wonderlands

Ever considered the Manchester Vegan Winter Festival involving over 80 exhibitors? How about the Hampton Court Palace Festival Fayre or the massive Winter Wonderland Festival in London’s Hyde Park complete with rides, stalls and ice rink that doesn’t end until early January.

Think too about other religious festivals at this time and what they might offer? December sees the eight day Jewish festival of Hanukkah while in Scotland, Hogmanay celebrations cover two days with countless street parties, festivals and gift giving.

New year, new event opportunities

Even as the New Year starts, winter remains with us and people still look for distractions and social events. Music festivals abound covering everything from country to blues in locations from Bognor to Glasgow. Although indoors, there are still marketing opportunities to keen participants. Within only a short time, there’s a focus on St Valentine, giving yet more opportunities for promotions, sampling and stunts.

Head north for Scarborough’s coastal arts festival as well as the largest Viking festival in Europe when York celebrates its Nordic heritage. With the city overflowing with visitors keen to watch or participate in re-enactments, battles and activities, businesses can benefit from innovative, eye catching promotions designed to capture shoppers attention. Catch visitors attention, and you can find word of your product spreading nationwide or even further afield.

Are you missing out on Winter sales?

Events such as these present countless marketing opportunities waiting for you. All you need is some creativity, initiative, hard work and the right staff. Demonstrators, sampling staff, extra sales staff – no problem, just talk to us and we can find you suitable people in any locality quickly and efficiently.

Likewise costumed characters, actors, singers, dancers – people skilled at attraction attention. Add in a flash mob or two and you can very quickly find your promotion going viral, bringing in those much desired sales and renown for your brand.

And you could even hire a professional Santa!