Make your exhibition stand the one that attracts the crowds

Exhibitions are the perfect way to expand your customer base. After all, thousands of people will pass through an exhibition hall. The key is attracting a large proportion of that footfall to your stand.

Here’s a few proven ways of doing so

Lure visitors with great visuals.

Make your stand eye catching and visible. Remember that first impressions count. Use striking visuals that instantly tell your story and encourage people to find out more. Use banners to ensure they can be seen from a distance.

Show them what you do

Demonstrations always attract attention. Curious, people stop and watch. It’s your opportunity to show them how a product or service works, and convince them that they need it. You can hire experienced demonstrating staff to assist you on your stand.

But make sure that any equipment works every time. You want to create a good impression!

Signage

Clear, bright instantly identifiable signage is essential. Make sure your stand has lots of good signage, emphasising the company name and logo. It makes it memorable.

Add some games

Games provide a little bit of fun and relaxation at a busy show. Visitors like a challenge. It’s a great way to interact with visitors. There are lots of interactive games that can be used such spinning wheels to find answers or prizes, competitions, photo booths, computer games.

Giveaways

Every visitor likes giveaways, especially useful ones. Key rings, mouse mats, notebooks, pens, pencils, flash drives, powerbanks, jute bags – the list is endless. Neatly branded with your logo and company name it provides a steady source of advertising.

Free Food

Have some snacks and drinks available. It is a great way to encourage people to stay longer at your stand. For food-related businesses, it is the perfect way for visitors to try new products and give opinions.

Wi-fi
Highlighting a wi-fi hotspot will certainly prove popular. Most exhibition halls have some blind spots where people cannot make mobile calls – ensuring that your stand has good wi-fi access ensures people can communicate easily – creating the ideal opportunity to see your stand’s wares at the same time.

Video presentations

Having a video presentation constantly running on a loop means that people will stop and take a look. It also provides a way of dealing with those busy times when all the stand staff are busy with other visitors. Instead of having to send visitors away, they can wait for a few minutes and watch a video about your company, product or service.

Hold some workshops

Visitors like to try things out for themselves. Offering short drop in workshops provides an opportunity for interaction and education. Make sure they leave with some basic branded information.

Somewhere to sit down

It’s hard on the feet when you go to an exhibition and there are never enough places to stop and rest for a few minutes. Having a seated area for visitors on your stand will draw people in, to stop and chat, perhaps enjoy a quick complimentary drink while you tell them about your company.

With all the attention such incentives create, just make sure your stand is well staffed to cope!