Hire Social Media Influences to Push Your Brand Forward

There are many marketing tools at your disposal including offline marketing such as flyers and posters. The digital era has brought yet more tools to your marketing arsenal, social media being one of them. Hiring social media influencers can push your brand to dizzying new heights but how does it work?

Who are social media influencers?

To influence somebody is to encourage them to buy something or do something. Social media influencers are people who have built a strong following on social media such as Instagram and will, for a fee, showcase or advertise your products to their followers.

They are similar to brand ambassadors. Social media influencers will use and review your products or services, telling their followers all about them. By doing so, their legion of fans will often buy the same product or access the same service. And for your brand, this is good news.

Why hire social media influencers for your brand?

There are many benefits of hiring social media influencers;

• Reach a new audience

If you want to reach a new audience, hiring social media influencers is a medium by which you can do this. Influencers don’t just post photos of themselves using your product, they will also post captions with hashtags that could potentially see your product in front of thousands of people. As a form of marketing, using the reach of social media influencers is an effective means of reaching your current customer base and new customers too.

• Increase brand awareness & sales

Social media platforms are busy places with competition for visibility online between brands fierce. Using social media influencers is fast becoming a staple of a brand’s marketing strategy to build awareness and boost sales.

• Cost-effective

Costs will vary depending on the influencer, product and how often you want them to post and what you want them to do as part of your campaign. However, social media influencer marketing is considered one of the most cost-effective as the results can be phenomenal.

How to hire the right social media influencer for your campaign

To get the results from social media influencer marketing, you need the right person. There are other factors to consider too including;

• Your budget – celebrities will charge a fee per post and can be very expensive. That said, your product can be placed in front of millions of their followers. If your budget is smaller, any influencers you work with will have a smaller following BUT the results can be just as amazing!
• Their following – it’s not just about numbers but about who is likely to follow the influencer online. If you are seeking a new audience or want to appeal to a customer demographic, you need to work with someone who has the same demographic following.
• Reach, engagement and interaction – social media influencers are being who are active online. In other words, they interact with their followers. By doing so, their accounts are strong, vibrant and growing.

Hiring social media influencers with Envisage

We have a growing database of social media influencers you can hire to showcase your product to their thousands of followers! Call the team to find out more on 0844 800 0071.