5 Reasons to Invest in Event Mascots

Memorable marketing connects emotionally with people and making your next event something to remember will be key to its success. There are many ways you can do this but one is to hire event mascots.

What is an event mascot?

A mascot is a character that is associated with a brand or other kind of event. Essentially, hiring event mascots means you are bringing this character to life.

It could be an actor performing as a character, similar to professional actors morphing into a child’s favourite princess for their birthday party or it can be a costumed performer.

But invest in professional event mascots?

#1 Actors and performers understand people and how to approach them

What you don’t want are children screaming and adults avoiding your mascot! What you DO need is someone who understands how to carry the character but also how to approach people – and when to retreat to a safe distance.

Costumed mascots are all about injecting fun into an event, the one main reason why brands who regularly use them understand their value.

#2 They can be a talking point

Getting people talking about your brand is essential. For marketing experts across the country, this is exactly what they are aiming for.

But they want the conversation to be the right kind. In other words, a conversation that is a positive reflection of their brand.

Costumed performers and event mascots could be the talking point…

#3 They ooze approachability

There is something about someone dressed up as a character or in costume that is attractive to the majority of people.

It’s a bit of fun, something different. It puts a smile on people’s faces, it’s light-hearted and enjoyable.

And for many people, this makes a brand more human and more approachable. Inviting people to your stand, an event mascot can really make an impression. And then it’s down to your promotional and sales team to close the deals!

#4 Extends your brand’s physical reach

At a busy event, standing out is hard to do. With a costumed event mascot or similar, your team can physically extend your reach by leaving the stand and walking through the crowd.

With your logo on your marketing material and an event mascot to attract attention, people will recognise your brand when they come across your stand too. Why not create marketing material that invites them to visit your stand or find out more about you online?

#5 Increase brand exposure

And finally, in the Age of the Selfie, a costumed performer or event mascot is ripe for photos and selfies. People can’t help but share these online across a range of social media platforms.

Make sure that your logo is in the frame and you have a growing and widening circle of recognition online.

Is hiring an event mascot right for you?

In most cases, the event mascot can be a great addition to your sales and marketing team. Why not book an mascot for your next event?