Promotional staff raising Brand Awareness – Apollo Tyres at Truckfest, Peterborough
Truckfest is Europe’s largest trucking festival, attracting attention from major brands and players across the haulage industry. Huge, powerful machines, the trucks at Truckfest attract a large following. With hundreds of exhibitors and a predicted footfall of 30,000 visitors over the five-day event, Truckfest at Peterborough Showground promised to deliver something for everyone.
Apollo Tyres is a large tyre brand with outlets across the UK. Clearly, many of those attending and exhibiting at the Peterborough Truckfest event would be potential customers for this leading tyre company. With this in mind, they wanted to raise their brand awareness at the event, as well as host clients at their sponsored meet and greet area. It promised to be a busy two days and with the
Apollo Tyres team new to this style of brand promotion, they turned to experienced promotional staff to optimise their attendance at this large, popular event.
The Promotional Team Brief & objectives
It was no surprise that Apollo Tyres turned to Envisage Agency for promotional and registration staff for the two-day Truckfest event held at Peterborough Showground. There are several Truckfest events held at showgrounds across the UK, with the Peterborough Showground event the first in the calendar year.
Our staff were playing a key role in the event :-
• Registration Staff – our staff teams were to record details of visitors using an iPad app, such as company name and contact details. Corporate contacts had been emailed details of Apollo Tyres product range prior to the event and so would have expected to have been greeted by hosting staff at the Apollo stand. Our registration team offered general assistance in making visitors comfortable, offering refreshments and so on, all of which are important in ‘soft’ promotion of the Apollo Tyres brand.
• Promotional Staff – teams of promotional staff mingled with the huge crowd at Truckfest, handing out leaflets and prizes, as well as handing vouchers to truckers for breakfast after they had complete event registration. Again, their hosting of Apollo Tyres’ meet and greet at the breakfast area promoted the company in the best possible way. They also made sure there was plenty of information on Apollo Tyres product range, making sure that leads were passed to the stand manager for in-depth discussion. They also hosted refreshments and generally managed the area throughout the event.
The Event Outcome
It was a successful event with the Data Collection teams exceeding their sign up targets and a successful raising of Apollo Tyres’ brand awareness throughout the two-day event. Again, it was another very happy Envisage client!
Client Feedback
The after event feedback about our staff was amazing and showed the difference that passionate, experienced promotional staff can make to an event.
“We were extremely impressed with both members of staff,” Apollo Tyres confirmed after the event, “all of whom adapted well to all tasks they were asked to do. They were also for very pro-active in their approach, especially during times of stress for the rest of us as it was our first event of this kind!”.
Music to our ears especially when Apollo Tyres tell us that they would have no hesitation in working with us again!