Looking for something different to promote your brand? It can be a constant battle to…
9 MORE Social Media Tips
Previously, we gave you nine of the top tips that social media experts say are a must-do when it comes to promoting and growing your business via social media. We’ve found yet more tips for managing social media for brands.
1. Don’t ignore your followers
You’ve worked hard to build your follower base on social media so when somebody comments, shares or @mentions you, why wouldn’t you respond?
You’ve worked hard to build your follower base on social media so when somebody comments, shares or @mentions you, why wouldn’t you respond?
2. Listen as well as chat!
Social media is like a real-life conversation – you need to listen as much as you need to talk. ‘Social listening’ is about understanding what people are talking about and what they are saying, even if it is on a competitors account.
Social media is like a real-life conversation – you need to listen as much as you need to talk. ‘Social listening’ is about understanding what people are talking about and what they are saying, even if it is on a competitors account.
3. Give people a reason to follow you
This means creating content that hits the spot. (See point 2 about social listening). If you don’t post consistently or share stuff that people don’t want to see, your brand won’t grow on social media.
This means creating content that hits the spot. (See point 2 about social listening). If you don’t post consistently or share stuff that people don’t want to see, your brand won’t grow on social media.
4. Collaborate
Clearly, hooking up with a competitor doesn’t make sense but there is bound to be another brand that complements what you do, like a shoelace manufacturer joining forces with a shoemaker. Is there another brand you could work with on social media?
Clearly, hooking up with a competitor doesn’t make sense but there is bound to be another brand that complements what you do, like a shoelace manufacturer joining forces with a shoemaker. Is there another brand you could work with on social media?
5. Use hashtags (but not that many…!)
We’ve all seen them, the #nonsensical #tweets #thatarejustalistof #hashtags. This is not the best way of using them. Hashtags allow people to find social media posts that are of interest to them and are powerful – so use them (#justnotinalongconfusinglistofwordsjammedtogether)
We’ve all seen them, the #nonsensical #tweets #thatarejustalistof #hashtags. This is not the best way of using them. Hashtags allow people to find social media posts that are of interest to them and are powerful – so use them (#justnotinalongconfusinglistofwordsjammedtogether)
6. You can sell on social media (but within limits)
Obviously, a brand is on social media to extend its customer base. Your customers and followers are not daft – they understand the concept behind their favourite brand being online – but they don’t want discounts and offers rammed at them every time they log on (see the next point).
Obviously, a brand is on social media to extend its customer base. Your customers and followers are not daft – they understand the concept behind their favourite brand being online – but they don’t want discounts and offers rammed at them every time they log on (see the next point).
7. 80/20 content mix
There are all kinds of magic formulas for posting on social media that promise success. The best one we’ve come across is the 80/20 split when it comes to content: the majority of tweets, posts and captions (80%) should be interesting/entertaining/helpful/funny and 20% should be about your brand, products and offers.
There are all kinds of magic formulas for posting on social media that promise success. The best one we’ve come across is the 80/20 split when it comes to content: the majority of tweets, posts and captions (80%) should be interesting/entertaining/helpful/funny and 20% should be about your brand, products and offers.
8. Tagged your posts
Within your audience on social media, you will have different target groups so don’t be afraid to target people with certain posts. For example, we put tweets out to attract the attention of clients we know will be attending a certain trade show as well as informative content for clients from another industry – and we use hashtags to target the right group of people too.
Within your audience on social media, you will have different target groups so don’t be afraid to target people with certain posts. For example, we put tweets out to attract the attention of clients we know will be attending a certain trade show as well as informative content for clients from another industry – and we use hashtags to target the right group of people too.
9. THINK before your tweet/post/share
Social media can be a dark place at times and we all need to play our part in making sure that negative stuff isn’t shared or given a voice that it doesn’t deserve. Think before you post or share, asking yourself ‘is this something followers would expect from our brand?’.
What social media tips do you have?
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