6 Ideas to Spice Up your Halloween Marketing

Pumpkins, plastic skeletons and witches hats are just some of the Halloween tools you could pull out the stockroom to decorate your retail or business premises this Halloween. But what else could you do to spice up your Halloween marketing?

#1 Tweak your social media profiles

It may not be as big as Christmas but that doesn’t mean you shouldn’t make an effort to get into the Halloween spirit. Something simple and easy is to give your social media profiles a Halloween boost with some comic Halloween characters. Theming your social media for the day is also a great move.

#2 Halloween PPC

Another great way of getting in on the Halloween action on a budget is to sprinkle some Halloween spice all over your PPC adds in the few days running up to the day itself. A special money-off offer wouldn’t go amiss.

#3 Get in on the act in-store too

Halloween is the ‘excuse’ you need to try something different. Halloween specials such as giving away free samples is one idea. You may baulk at the idea of giving stuff away for free but there are statistics that suggest people who try-before-they-buy are more likely to make a purchase.

#4 Over-the-top but oh-so-much-fun Halloween themed promotional staff

We live in a busy world. With so much going on not just in the world at large but in our own lives, it’s no wonder that so many advertising and marketing campaigns are forgettable. Halloween along with Christmas and other festivals and celebrations, hand you the opportunity to create memorable marketing experiences. From hiring themed Halloween promotional staff to giveaways, why not have some fun?

#5 Pop up shops

Another great way of celebrating Halloween and high-jacking its commercial value for your business is to create specific and themed events – along with promotional staff and costumed performers, taking your business out of its store and to pop up shops in various other locations would be great for not only generating more sales but more brand awareness too.

#6 Collaborate with other local businesses

There is mileage in collaborating with other businesses in the shopping centre or your corner of the high street. It’s called the ‘all treats and no tricks’ campaign in which groups of detailers put their heads together to offer individual discounts in their store for the duration of Halloween but also run a group competition to attract attention. Make sure that as part of this competition, people have to visit every store to maximise sales and awareness.

When do you start Halloween campaigns?

Looking at Google trends – obviously, this won’t necessarily translate to the high street – but if you haven’t got your skulls in your shop window the week before Halloween, then you may be missing out.

Certainly, you need any Halloween stock in place several weekends beforehand so that you maximise sales before the day itself.

Is Halloween that big a deal in the UK?

The impact of Halloween on sales is growing. In 2017, Halloween spending was just over £300 million and so getting a slice of that would be welcome for any hard-pressed retailer both on the high street and online.

This year, projected spend is for a modest improvement so how will you maximise sales this Halloween?