5 Strategies for January Sales Success

With the New Year comes new challenges and for retailers, the chance to extend the festive ‘spending period’ with January spending. But with consumers still feeling the pinch and the High Street struggling with poor trading conditions, are there strategies that bring success in the January Sales? We take a look at five tried and tested ideas.

#1 *NEW* deals and promotions

At the tail end of the year, the festive spending period is kicked off with Black Friday and
Cyber Monday deals followed by the mass consumerism that is Christmas. By the time January rolls around, shoppers can be apathetic especially if they feel that brands and retailers are not really offering anything new.

And this means exceeding expectations by keeping back some deals and discounts so that when you offer a January sale either instore or online, that you do offer your consumer something new.

#2 Reward loyal customers

There can be pitfall with enticing new customers and that is, you loyal, repeat customers feel a little left out in the cold.

On one hand, you want to attract new customers but just think of all the effort, time and resources it takes to convert a potential customer into a buying customer. And now think of the time and effort it takes to welcome a repeat customer.

The level of effort is disproportionate and yet so many brands still focus their attention on the new customer. So give your brand a break – and your budget some breathing room – and use the January sales to extend a warm welcome to returning customers.

#3 Seasonal hooks

Every season has a hook on which you can potentially hang your marketing and the New Year is no different.

Resolutions are rarely successful but that doesn’t stop consumers from making them. Thus if your brand, product or services can be hooked onto the consumer’s desire to make a change, then why not offer them a deal that supports them with their resolution?

From offering a sweetener to buy your product to a fantastic deal on a service you offer, there are many hooks that could potentially work for your January sales.

#4 Create a buzz

Marketing is the art and skill of getting people interested enough in your products or services to buy them. every marketplace is competitive but with almost everyone offering New Year deals and January sale discounts, getting your brand heard in all this noise is tough going.

Creating a buzz, especially online, is one step in the right direction but don’t assume that throwing out a few tweets or Instagram posts will do the trick. You need a strategy that orchestrates creating a buzz around your January sale and of course, it goes without saying, the deals need to be attractive and genuine.

#5 Exceed customer expectation

We see many a scrum at the 5am door opening kicking off January sales, so much so that consumers can have a low expectation of the service they receive. Exceed customer expectations by hiring temporary sales staff.

A great resource all year round, if you are planning on a flash sale to clear the stockroom or make space in the warehouse, who better to staff the floor and shift your stock that experienced temporary sales staff?

What hints and tips do you have to make January sales bigger, better and more profitable?

Useful Link – https://www.entrepreneur.com/article/226387