5 Reasons to Hire an Event Manager for Promotional Events

Picture the scene: you have a huge promotional event planned. Promotional staff are in place and the big day arrives… who is going to be the person who co-ordinates it a, pulling it all together ON THE DAY so that everyone knows what is happening? An event manager is a person who would do all of this and more which is why hiring an event manager makes sense.

What are the benefits of hiring a promotional events manager?

Every promotional event has objectives whether that is to raise brand awareness, launch a new product or make more sales. To reach these lofty ambitions that you have set for the event, you’ll invest a lot of time, energy and resources into it, including hiring promotional staff, sales staff, brand ambassadors, costumed performers and more.

But there may be an important role that you haven’t filled – event manager. This is the person who coordinates activities and people on the day and beforehand if you so wish too.

There are many benefits to hiring a professional events manager including;

1. Supporting promotional staff

Whether you have a small team of promotional staff or several hundred arriving throughout the course of the event, they’ll all need support of some kind. This could be anything from answering questions, what they can and shouldn’t say, where they are expected to be and when.

2. Brief promotional staff

Any staff that you hire need to be briefed on what is expected of them during the event. but they also need other information such details on the brand and the objectives of the event too. They’ll also need information on who the target audience is, what they should avoid and so on. the more comprehensive this brief, the better service you’ll get from hired staff. you hire event manager will make sure that everyone has all the information they need to deliver a great service – and the one that you want!

3. Acts as one point of contact

Communication is essential throughout the planning process but also on the day too. Promotional events will only enjoy a fraction of success if the communication lines between everyone are fractured or non-existent. An events manager will be the one point of contact that everyone communicates with, from promotional staff to brand employees and more.

4. Update staff with changes

As much as you plan and as much as you set these plans in concrete, things change, sometimes at an almost alarming rate. It could be something like the weather, a factor that is out of control but if there is a heavy downpour at your outdoor promotional event, what happens? When do you cancel? When and where do you move it?

Just as important as making decisions is communicating these changes clearly to staff so that everyone knows what’s happening.

5. Feedback

So how did the event go? What are your metrics for measuring success? What needs to change? What feedback do the promotional staff have? How could it be improved as seen from the experienced eyes of your event manager?

Professional and experienced event managers

Hiring experienced and professional event managers means you are investing in a person with a specific and specialist set of skills. They will bring so much more to an event, and with everything taken care of, you can sit back and enjoy the promotional event, seeing it for what it is rather than running around making sure all bases are covered.